Apple Inc. (AAPL)
Apple Expands Mac Portfolio With New Devices: Can They Revive Growth?
AAPL unveils MacBook Air and Pro with new M5 chips and AI gains as Mac sales slip and competition from Lenovo, HP and Dell intensifies.
Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
Wedbush Securities has reiterated its 'outperform' rating and $350 price target on Apple Inc (NASDAQ:AAPL, XETRA:APC), the iPhone maker, after the technology giant unveiled a sweeping range of new hardware products designed to accelerate its push into artificial intelligence. Apple's shares were trading at $263.75 when the note was published on Tuesday, leaving implied upside of around 33% to the Wedbush target.
Analyst revises Apple stock price target as new MacBook Neo announced
Apple (NASDAQ: AAPL) announced MacBook Neo today, March 4, introducing the market to its new lineup of budget-friendly laptops. While the news has generated a lot of discussion about the company's cheapest portable computer to date, Apple shares still dipped 0.5%.
Apple announces MacBook Neo, its first budget laptop in over a decade
The MacBook Neo is Apple's first dedicated low-cost Mac in more than a decade and its clearest attempt yet to compete with Chromebooks and entry-level Windows laptops. Unlike the MacBook Air and Pro, the Neo runs on an iPhone-class A-series chip, which helps Apple cut the starting price sharply while keeping the design lightweight and colorful.
Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.
Intelligent Alpha CEO's Top Mag-7 Picks: Google and Apple for Personal AI
The CEO of Intelligent Alpha has a clear thesis for 2026: personal AI is the dominant theme, and two Mag-7 giants are best positioned to own it.
Apple stock flashes ‘worst bearish cross', expert warns crash to $200 imminent
Shares of Apple (NASDAQ: AAPL) are flashing what an analyst has described as the worst type of bearish crossover, raising the risk of a sharp pullback toward the $200 level.
Apple Ups Price For Faster MacBooks Amid Chip Shortage
Apple has introduced faster-yet-costlier versions of its MacBook computers amid an ongoing memory chip drought. The tech giant on Tuesday (March 3) released updated versions of the MacBook Air featuring the M5 processor and MacBook Pro featuring M5 Pro and M5 Max chips, part of a wider series of product launches this week.
Apple Hikes Prices On New Laptops Amid AI Chip Shortage
Apple announced a new generation of lightweight MacBook Air and high-powered MacBook Pros on Tuesday, hiking prices by as much as $400 as the tech industry faces a memory-chip shortage and rising component costs tied to AI-fueled demand.
Apple launches new generation of MacBook laptops starting at $1,099
Apple on Tuesday launched a series of MacBook laptops at a starting price of $1,099, as it looks to attract customers with new hardware in a shrinking PC market that is grappling with memory chip shortages.
Why Apple Is Playing Defense on Price and A.I.
Apple (AAPL) is making a defensive move with the iPhone 17E and a refreshed iPad Air, targeting budget-conscious consumers as smartphone demand cools. Daniel Rubino explains why the $599 price point is crucial for protecting market share against lower-cost Android rivals.
Apple launches budget iPhone 17e at $599 alongside faster iPad Air
Apple Inc (NASDAQ:AAPL, XETRA:APC) has unveiled the iPhone 17e, a lower-cost addition to its iPhone 17 range priced at $599, as it kicks off what the company has signalled will be a multi-day wave of product announcements this week. The handset sits $200 below the standard iPhone 17 and is designed to compete more directly with mid-range devices from Samsung, Google and Chinese manufacturers in price-sensitive markets.
