Apple (AAPL) reached $275.15 at the closing of the latest trading day, reflecting a -6.12% change compared to its last close.
It's only a matter of time before iPhone and Apple Watch prices go even higher.
Apple (NASDAQ:AAPL | AAPL Price Prediction) became the focal point of a CNBC investment-committee debate after the company raised prices across its Mac, iPad, HomePod, and Vision Pro lines to offset surging memory and storage chip costs.
Just a few hours after Apple announced price increases across its hardware lineup, Microsoft revealed that Xbox game consoles are also getting more expensive. The company also announced that it's discontinuing its 2TB model.
Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom.
Gas is getting cheaper, but Apple is raising prices. Which one tell us more about the persistence of inflation?
Apple could be starting to feel the squeeze from rising memory costs.
“This is a hundred-year flood,” Cook told the Wall Street Journal earlier this month. “I've never seen anything like it in any area in over 40 years.
Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell more than 6% on Thursday after the company announced price increases across several MacBook and iPad models, marking its first formal move to pass rising memory and storage costs on to consumers amid intensifying AI-driven demand for components. The decline represented Apple's steepest single-day drop since April 2025, as investors reacted to both the scale of the price increases and the possibility of further adjustments ahead.
Shares of Apple (NASDAQ:AAPL | AAPL Price Prediction) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293.
Apple raised prices on its MacBooks and iPads by at least $100. One analyst sees a big risk.
Apple (NASDAQ:AAPL | AAPL Price Prediction) has become one of the more interesting setups in mega-cap tech.