Apple's incoming CEO, hardware chief John Ternus, said he was committed to building on the company's momentum in the entertainment business when he takes the helm of the iPhone maker in September.
When Apple launches its leasing offering, Apple Upgrade, on Tuesday (July 28), the company will wind down its iPhone Upgrade Program, Bloomberg reported Sunday (July 26).
Tech companies are driving blowout results this earnings season. But investors aren't rewarding their stocks the way they usually do.
Apple passed Nvidia on Monday for the title of world's most valuable company, with the iPhone maker topping the AI chip firm at market close for the first time since April 2025. Nvidia had held the top spot as the most valuable company since June 2025, when it took the crown from Microsoft
The company slipped by the chip maker Nvidia, amid growing concern about costs associated with the artificial intelligence boom.
Apple's stock is on track to see its best monthly performance in more than two decades relative to the Nasdaq-100.
Apple (NASDAQ: AAPL | AAPL Price Prediction) was the first company to have a $1 trillion market cap on August 2, 2018.
Besides Wall Street's top-and-bottom-line estimates for Apple (AAPL), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended June 2026.
After going nowhere for seven months, Apple stock is up 20% since its late-June low and less than two dollars below a fresh all-time record.
Led by sharp declines last Thursday in the stock prices of Alphabet and Tesla, the Magnificent Seven lost approximately $890 billion in market value. The Wall Street Journal reported that these declines stemmed from a shift in investor perspective, from a focus on earnings to a focus on free cash flow.
As Apple prepares to launch its first smart glasses, the company is also wrestling with how to address consumer privacy concerns, according to Bloomberg's Mark Gurman.
The artificial intelligence boom reshaped the stock market faster than almost any investing trend in recent memory.