Apple Inc. (AAPL)
Xbox follows Apple with price increases
Just a few hours after Apple announced price increases across its hardware lineup, Microsoft revealed that Xbox game consoles are also getting more expensive. The company also announced that it's discontinuing its 2TB model.
Apple increases prices for Macs and iPads, blaming a shortage of memory chips
Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom.
Apple's price hikes suggest inflation won't slow quickly, even as gas gets cheaper
Gas is getting cheaper, but Apple is raising prices. Which one tell us more about the persistence of inflation?
Apple Stock Dives as Price Hikes Trigger Concerns About Rising Memory Costs
Apple could be starting to feel the squeeze from rising memory costs.
Apple's 5% Stock Plunge Erases $275 Billion After MacBook And iPad Price Hikes
“This is a hundred-year flood,” Cook told the Wall Street Journal earlier this month. “I've never seen anything like it in any area in over 40 years.
Apple shares drop after company raises prices on Mac and iPad lineup
Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell more than 6% on Thursday after the company announced price increases across several MacBook and iPad models, marking its first formal move to pass rising memory and storage costs on to consumers amid intensifying AI-driven demand for components. The decline represented Apple's steepest single-day drop since April 2025, as investors reacted to both the scale of the price increases and the possibility of further adjustments ahead.
Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging
Shares of Apple (NASDAQ:AAPL | AAPL Price Prediction) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293.
Apple Stock Is the Dow's Worst Performer. Price Hikes Are Just the Latest Sting.
Apple raised prices on its MacBooks and iPads by at least $100. One analyst sees a big risk.
Apple's Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside
Apple (NASDAQ:AAPL | AAPL Price Prediction) has become one of the more interesting setups in mega-cap tech.
Apple is charging you more and blaming AI data centers. That's a big deal.
Last week Apple said it was going to raise prices, because the AI data center boom was making its chips more expensive. Today, Apple unveiled price hikes of at least 15% on many of its MacBooks and iPads.
Apple Raises Prices on Macs and iPads Amid the A.I. Boom
The tech giant cited the soaring costs of memory and storage chips as it increased prices more than $200 on some devices.
Apple Hikes Mac and iPad Prices as AI Squeezes Chip Supply
Apple raised the prices of its Macs by 15% to 20% and iPads by 15% to 25% Thursday morning (June 25), attributing the increases to the surging costs of components used in the devices, the Wall Street Journal reported Thursday. The company didn't change the price of its iPhones, according to the report.
