AppLovin expands beyond mobile with Wurl, using CTV and e-commerce to drive omnichannel ad growth.
AppLovin's growth story is fading, as the company reported a sequential decline in EPS in the latest quarter despite continued revenue growth. With the EPS growth momentum melting, various valuation approaches suggest the market is pricing in overly optimistic assumptions for AppLovin. Capital allocation strategy is also questionable, as increasing share buybacks amid high debt levels and a stagnant R&D budget falls short of industry best practices, which emphasize maximizing financial flexibility.
AppLovin (APP) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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AppLovin (NASDAQ:APP), a firm that assists mobile app developers in publishing and promoting their applications, has excelled over the past year, though it has experienced some ups and downs in 2025. While the stock dropped nearly 57% from the peaks observed in early February 2025 following a report from a short-seller claiming AppLovin violated service terms and exaggerated the success of its e-commerce operations, these claims have yet to be substantiated, and the stock saw a strong recovery after reporting solid earnings in the first quarter.
Here is how AppLovin (APP) and Alithya Group (ALYAF) have performed compared to their sector so far this year.
AppLovin's stock surged 53% since April, outperforming the S&P 500's 13% gain, driven by ad-tech focus. The Axon platform processed 1B+ daily users, delivering 71% YoY ad revenue growth to $1.16 billion in Q1-FY25. Advertising EBITDA margin reached 81%, with $943 million adjusted EBITDA, supported by Axon 2 and reinforcement learning gains.
AppLovin (APP) closed the most recent trading day at $364.49, moving 4.23% from the previous trading session.
AppLovin (APP) is well positioned to outperform the market, as it exhibits above-average growth in financials.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
After hitting an all-time high of $525.15 in February, AppLovin Corp.'s (NASDAQ: APP) share price tumbled more than 35%, due to a pending class action lawsuit and to short seller reports.
Netflix, APP, and Dell stand out as founder-run companies with strong vision, innovation, and long-term growth drivers.