Bath & Body Works, Inc. BBWI

Overview

Bath & Body Works, Inc., previously known as L Brands, Inc., is a prominent specialty retailer renowned for its array of home fragrance, body care, and soaps and sanitizer products. The company boasts a rich history since its inception in 1963 and has established a firm footprint primarily in the United States and Canada. Operating under various brand names such as Bath & Body Works and White Barn, it caters to customers through an extensive network of retail stores, e-commerce platforms, and also through international stores managed by partners via franchise, license, and wholesale arrangements. This widespread distribution ensures the brand's presence in numerous markets, making it accessible to a broad customer base. With its headquarters located in Columbus, Ohio, Bath & Body Works has made a notable transformation in its branding and market positioning, symbolized by its name change from L Brands, Inc. to Bath & Body Works, Inc. in August 2021.

Products and Services

• Home Fragrance - Bath & Body Works offers a comprehensive range of home fragrance products designed to enrich the ambiance of any living space. These include candles, room sprays, and diffusers, available in a variety of scents to cater to diverse preferences. From soothing lavender to invigorating citrus blends, each product is crafted to deliver a unique and pleasant olfactory experience.
• Body Care - The body care line is formulated to meet the skincare needs of customers with a variety of products such as lotions, body creams, shower gels, and body scrubs. These items are infused with nourishing ingredients and captivating fragrances, ensuring a luxurious and refreshing skincare routine.
• Soaps and Sanitizers - Recognizing the importance of cleanliness and hygiene, Bath & Body Works provides a vast selection of soaps and sanitizers. These products are available in multiple formats, including foaming soaps, hand sanitizers, and hand soaps, ensuring effective cleansing while also offering moisturizing properties to prevent dryness.