Celsius (CELH 0.90%) is gaining market share in the expanding energy drink market.
2024 has been a great year for high-growth stocks. The Nasdaq-100 Index is up 23.4% year to date, with many stocks flying more than 100%.
Shares of Celsius are down big from their highs and may be looking cheap for investors.
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Celsius is a high-risk/high-potential-reward play in the coveted energy drink category.
Celsius' unique positioning as a "better for you" energy drink with scientific backing and celebrity endorsements drives brand awareness and consumer interest. The business model relies heavily on partnerships, particularly with Pepsi, which poses significant risks due to revenue concentration but allows focus on core competencies. Financials show exponential revenue growth and improving cash flows, but net income volatility and dependency on Pepsi are major concerns.
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Celsius Stock Is Beaten Down Now, but It Could 10X
This may be a good time to look past troubling headline numbers.