Traeger Inc. (COOK)
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Traeger: Waiting For The Lowe's Rollout In 2027
Traeger Inc. is rated HOLD due to limited near-term catalysts, with the Lowe's distribution agreement impact not expected until 2027. COOK's 2Q26 showed improving EBITDA and cash flows from cost savings, but revenue declined 17.4% YoY, and MEATER sales underperformed. Management cut full-year sales guidance to -20% YoY, with 3Q26 expected to be seasonally weak and EBITDA guidance unchanged from cost controls.
Traeger Q2 Earnings Call Highlights
Traeger NYSE: COOK reported lower second-quarter revenue but higher adjusted EBITDA, as the outdoor cooking company cited softer sales at its MEATER accessories business, lower average grill selling prices and channel changes tied to its planned national rollout at Lowe's.
Traeger, Inc. (COOK) Q2 2026 Earnings Call Transcript
Traeger, Inc. (COOK) Q2 2026 Earnings Call Transcript
Traeger Inc. Investors
| Name | Quantity | Cost | Value | Profit ($) | Gain (%) |
|---|---|---|---|---|---|
 Curtis Ellergodt Rothschild Investment LLC | 20 | $1,577 | $923.2 | -$653.8 | -41.46% |
 Bobby Adusumilli SJS Investment Consulting Inc. | 8 | $656 | $368.32 | -$287.68 | -43.85% |
 CJ Harrison DecisionPoint Financial LLC | 46 | $1,334 | $2,117.84 | $783.84 | 58.76% |
 Bert D. Barre Colonial Trust Co. / SC | 1 | $29 | $46.04 | $17.04 | 58.76% |
 Christopher C. Powers Farther Finance Advisors, LLC | 90 | $3,860.6 | $4,154.4 | $293.8 | 7.61% |
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Traeger Inc. Profile
| Household Durables Industry | Consumer Discretionary Sector | Jeremy Andrus CEO | NYSE Exchange | 89269P202 CUSIP |
| US Country | 433 Employees | - Last Dividend | 18 Mar 2026 Last Split | - IPO Date |
Overview
Traeger, Inc., with its subsidiaries, is a pioneering company based in Salt Lake City, Utah, that specializes in designing, producing, and marketing wood pellet fueled barbecue grills. Founded in 1987, Traeger has expanded its offerings to include smart grilling solutions that integrate with the Internet of Things (IoT), enabling users to program, monitor, and control their grills via the Traeger app. This innovative approach has positioned Traeger as a leader in the grilling industry, catering to a broad range of customers from retail, distribution, and direct to consumer channels in the United States. Apart from its flagship wood pellet grills, Traeger also engages in creating digital content to enhance the cooking experience of its users with instructional recipes, videos, and various lifestyle content aimed at fostering a community of passionate grillers, known as the Traegerhood.
Products and Services
- Wood Pellet Grills: These are IoT devices that revolutionize outdoor cooking. By connecting to the Traeger app, owners can effortlessly program, monitor, and control their grilling experience remotely.
- Digital Content: A wide range of instructional recipes, videos, and branded content.
- Wood Pellets: Specifically manufactured pellets that serve as fuel for Traeger grills.
- Rubs, Spices, and Sauces: A variety of seasoning options to enhance the flavor of grilled foods.
- Grilling Accessories and Tools: This category includes pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, shelves, pellet storage systems, cleaning solutions, barbecue tools, and the MEATER smart thermometer.
- Replacement Parts: Available parts for maintenance and repairs of Traeger grills.
- Apparel and Merchandise: A range of branded items including t-shirts, hooded sweatshirts, and baseball hats.
Traeger's wood pellet grills stand out for their ease of use, precision cooking, and versatility, catering to both novices and seasoned grill masters alike.
This library of digital content is designed to empower Traeger owners by improving their cooking skills through tips, tricks, and cooking techniques. It also includes lifestyle content that highlights stories and community members from the Traegerhood.
These pellets are a key component of the Traeger grilling experience, providing the necessary fuel to create a consistent and savory wood-fired taste.
These carefully crafted condiments allow users to customize their meals and explore new taste profiles.
These accessories and tools are designed to simplify meal prep, cooking, and cleanup, effectively enhancing the overall grilling experience.
Ensuring that grill owners can keep their devices in optimal condition for years.
These merchandise items allow fans of Traeger to showcase their brand loyalty and be part of the broader Traeger community.
Contact Information
