Diageo plc Sponsored ADR (DEO)
Summary
Diageo backed by RBC as turnaround plan points to improving returns
Diageo PLC (LSE:DGE) has retained an 'Outperform' rating from RBC Capital Markets, with the broker maintaining its £20 price target as it backed chief executive Sir Dave Lewis's turnaround strategy. RBC said the plan unveiled at Diageo's August 6 Capital Markets Day was credible despite uncertainty surrounding the global spirits market.
Jefferies sees 'real change' at Diageo as annual report signals turnaround focus
Jefferies has held its 'buy' rating and 2,200p price target on Diageo PLC (LSE:DGE), arguing that a close reading of the Guinness-maker's latest annual report points to a genuine shift in strategy under its turnaround plan. The target implies upside of about 30% from Wednesday's opening level of 1,688p.
Diageo: This Turnaround Story Is Getting Harder To Ignore
Diageo plc (DEO) is reiterated as a Buy, supported by ongoing cost savings, a solid balance sheet, and a promising turnaround under the new CEO. DEO's new cost-cutting plan targets $1 billion in cost savings over two years, with 40% of operational and 25% of supply chain savings expected in FY27. FY27 guidance calls for broadly flat organic net sales, with North America down mid-single digits, and FCF temporarily dipping to ~$2 billion due to restructuring costs.
Diageo plc Sponsored ADR Investors
| Name | Quantity | Cost | Value | Profit ($) | Gain (%) |
|---|---|---|---|---|---|
| TJD Thomas John Drogan PR Inc.IPAL SECURITIES Inc. | 26,525 | $2.96M | $2.34M | -$628,716.81 | -21.21% |
| DI David Izzi Brown, LISLE/CUMMINGS Inc. | 50 | $7,282.89 | $4,403 | -$2,879.89 | -39.54% |
 Timothy M. Bidwell Hazlett, BURT & WATSON Inc. | 395 | $79,700.7 | $34,783.7 | -$44,917 | -56.36% |
 Curtis Ellergodt Rothschild Investment LLC | 65 | $6,124.26 | $5,747.95 | -$376.31 | -6.14% |
 Dodge & Cox Dodge & Cox Funds | 11,077 | $899,921.04 | $1.04M | $140,873.88 | 15.65% |
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Diageo plc Sponsored ADR Profile
| Beverages Industry | Consumer Staples Sector | Sir David John Lewis CEO | NYSE Exchange | 25243Q205 CUSIP |
| GB Country | 27,972 Employees | 16 Oct 2026 Last Dividend | 28 Oct 1991 Last Split | - IPO Date |
Overview
Diageo plc, along with its subsidiaries, is a prominent player in the alcoholic beverages industry, specializing in the production, marketing, and sale of a diverse array of drinks. The company has established a strong global presence, operating in multiple countries including the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, and Nigeria. Founded in 1886, Diageo is headquartered in London and has built an extensive portfolio of well-known brands and products over the years, catering to a variety of customer preferences and cultural tastes.
Products and Services
- Scotch: A quintessentially Scottish whisky, known for its distinct flavor and complexity. Diageo offers several scotch brands, including Johnnie Walker and Buchanan's, appealing to both connoisseurs and casual drinkers.
- Gin: Known for its herbal and botanical flavors, Diageo's gin offerings include popular brands like Tanqueray and Gordon's, which cater to the growing trend of craft cocktails.
- Vodka: With options like Smirnoff and Cîroc, Diageo provides a range of vodka products that are versatile and widely used in mixology around the world.
- Rum: Diageo produces several rum varieties, including Captain Morgan, known for its spiced rum, appealing to a wide demographic of drinkers.
- Liqueurs: Aimed at those who prefer sweeter, more flavorful drinks, Diageo's liqueurs include brands like Baileys and Don Julio.
- Tequila: Under brands such as Don Julio and Casamigos, Diageo offers premium tequila products that align with the increasing popularity of this spirit.
- Brandy: A range of brandies, which provide a sophisticated choice for those seeking a richer tasting experience.
- Chinese White Spirits: Unique to the market, these include Shui Jing Fang and Yenì, appealing to specific regional tastes.
- Beer and Cider: Diageo also offers beer products, including the widely recognized Guinness, which boasts a rich heritage and loyal following.
- Non-Alcoholic Products: Acknowledging the growing demand for alcohol alternatives, Diageo provides a selection of non-alcoholic beverages that cater to a broader audience.
- Ready-to-Drink Beverages: These convenient options appeal to consumers seeking grab-and-go choices without the need for mixing drinks.
- Flavored Malt Beverages: Offering a refreshing alternative to traditional drinks, these beverages combine malt with various flavors to attract a younger demographic.
- Whiskies: Diageo develops a range of whiskies, including Canadian, Irish, American, and Indian varieties, showcasing the diversity of this popular spirit across different cultures.
