Mickey Mouse, welcome to the AI era.
Walt Disney Co's (NYSE:DIS, XETRA:WDP) tie-up with OpenAI marks a striking about-turn for a company that has spent the past year warning tech firms against using its characters without permission. The entertainment group is investing $1 billion in OpenAI and has agreed a three-year deal allowing Sora users to generate short videos featuring more than 200 characters from Disney, Marvel, Pixar and Star Wars.
Disney's deal with OpenAI will allow users to generate AI videos based on characters from Marvel, Star Wars and other franchises.
On Thursday (Dec. 11), The Walt Disney Company announced a $1 billion investment in OpenAI and a groundbreaking three-year licensing agreement that will allow the artificial intelligence firm's Sora video model to generate short fan-created clips using more than 200 Disney-owned characters, settings and worlds.
Walt Disney (DIS) reached $111.46 at the closing of the latest trading day, reflecting a +2.42% change compared to its last close.
Disney sent a cease-and-desist letter to Google on Wednesday, alleging that the tech giant has infringed on its copyrights, Variety reports.
At the same time, Disney has a new partnership to let OpenAI use its characters in its AI video tool.
The lines are being drawn. Disney today warned rival Google against what it called copyright infringement on a massive scale to train its AI models and from distributing images and videos across its ecosystem, including YouTube.
Disney's OpenAI stake is 'a way in' to AI and Sora will help reach younger audience, Iger tells CNBC
Walt Disney and OpenAI announced a three-year licensing deal Thursday that will allow users to create short videos featuring beloved Disney characters through artificial intelligence.
You'll be able to create clips with your favorites from Star Wars, Marvel, Pixar and more. Certain clips will also be available to watch on Disney Plus.
Disney's deal with OpenAI will allow fans to make short-form clips using Disney characters.