e.l.f. Beauty to acquire rhode, Hailey Bieber's skincare brand, in $1 billion deal
e.l.f. Beauty (NYSE:ELF) announced on Wednesday that it has signed a definitive agreement to acquire rhode, the fast-growing, multi-category lifestyle beauty brand founded by Hailey Rhode Bieber, alongside its Q4 earnings for the fiscal quarter ending March 2025. Shares of ELF closed down over 1% Wednesday afternoon, before the news was announced.
Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal
Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.
E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal
E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for $1 billion. The deal will build on E.l.f's efforts to expand further into skincare and reach a higher-income consumer.
E.l.f. Buys Hailey Bieber's Rhode Cosmetics Brand in $1 Billion Deal
The agreement unites two brands that are popular with Gen Z and helps the buyer diversify its supply chain outside of China.
e.l.f. Beauty Q4 Preview: The Only Bullish Catalyst I Am Waiting To See
I maintain my 'hold' rating and $75 price target for e.l.f. Beauty, citing limited upside unless management raises FY26 guidance above current consensus estimates. Key areas to watch in the upcoming Q4 earnings are FY26 revenue guidance, inventory management amid tariffs, and profitability outlook. e.l.f. Beauty continues to gain market share, expand internationally, and grow digital channels, but faces uncertainty from tariffs and consumer demand.
E.l.f. Beauty (ELF) Increases Despite Market Slip: Here's What You Need to Know
E.l.f. Beauty (ELF) concluded the recent trading session at $83.93, signifying a +1.39% move from its prior day's close.
Wall Street Analysts See e.l.f. Beauty (ELF) as a Buy: Should You Invest?
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
E.l.f. Beauty (ELF) Stock Drops Despite Market Gains: Important Facts to Note
The latest trading day saw e.l.f. Beauty (ELF) settling at $77.15, representing a -1.36% change from its previous close.
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Should You Invest in e.l.f. Beauty (ELF) Based on Bullish Wall Street Views?
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
2 Growth Stocks Wall Street Might Be Sleeping on, but I'm Not
With the market in turmoil, each day brings a fresh wave of investing decisions. The market is making its way back up from lows, avoiding a full-on crash -- for the time being, at least.
