The makeup brand is still growing its market share each quarter.
Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).
The stock has bounced back recently but is still down 45% from its all-time high.
This is a rare opportunity to buy on the dip.
e.l.f. Beauty is now fairly valued, with strong growth driven by social media strategies and international expansion, despite past overvaluation concerns. Q2/2025 results showed impressive revenue and EPS beats, market share gains, and effective use of TikTok, highlighting e.l.f.'s competitive edge. The Beauty SQUAD loyalty program's growth and the company's strong balance sheet bolster long-term prospects, even as tariffs and cost management pose risks.
The cosmetics seller noted higher market share in its fiscal Q2 report on Wednesday.
The small cosmetics player is taking a bigger and bigger slice of the market.
E.l.f. Beauty (ELF) shares soared Thursday after the cosmetics retailer blew past earnings estimates and raised its outlook on booming sales.
CNBC's Becky Quick reports on the latest news.
Elf Beauty Inc (NYSE:ELF) shares fluttered 12% pre-market on Thursday after the cosmetics company outstripped market forecasts with second-quarter results and an improved outlook. Net sales increased 40% to $301.1 million, with growth from physical retail and e-commerce channels in the US and internationally.
A decisive win for Donald Trump and the Republican Party in both the White House and Congress will likely usher in very aggressive pro-business policies.
e.l.f. Beauty, Inc. (NYSE:ELF ) Q2 2025 Earnings Conference Call November 6, 2024 4:30 PM ET Company Participants KC Katten – Vice President-Corporate Development and Investor Relations Tarang Amin – Chairman and Chief Executive Officer Mandy Fields – Senior Vice President and Chief Financial Officer Conference Call Participants Ashley Helgans – Jefferies Olivia Tong – Raymond James Bill Chappell – Truist Securities Peter Grom – UBS Dara Mohsenian – Morgan Stanley Oliver Chen – TD Cowen Susan Anderson – Canaccord Genuity Anna Lizzul – Bank of America Linda Bolton Weiser – D.A. Davidson Korinne Wolfmeyer – Piper Sandberg Mark Altschwager – Baird Mark Astrachan – Stifel Rupesh Parikh – Oppenhimer KC Katten Thank you for joining us today to discuss e.l.f.