Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Hasbro (HAS) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Hasbro, Mattel and JAKKS Pacific could benefit from licensed franchises, STEM demand and emerging markets, but tariffs and cost pressures remain key risks.
How companies manage crises sometimes can be the source of the greatest lessons for leaders. For toy maker Hasbro, a cybersecurity breach earlier this year served as one of those moments.
Hasbro TodayHASHasbro$95.52 +4.91 (+5.41%) As of 02:25 PM Eastern This is a fair market value price provided by Massive. Learn more.52-Week Range$69.50▼$106.98Dividend Yield2.93%P/E Ratio17.18Price Target$109.07Add to WatchlistHasbro Inc. NASDAQ: HAS is up about 4.6% in the days after the company reported its Q2 2026 earnings report on July 21.
Hasbro's stronger 2026 growth and earnings momentum support the bull case, but mixed valuation and uneven margins keep the buy call measured.
HAS' 2026 outlook rests on Magic-led growth, while tariffs, royalties and digital execution risks keep the turnaround story balanced.
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Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise.
Hasbro, Inc. (HAS) Q2 2026 Earnings Call Transcript
Hasbro CEO Chris Cocks spent much of today's earnings call explaining to Wall Street analysts why the company's most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet for future earnings.
HAS beats Q2 estimates as record Wizards growth lifts revenues, while management raises its fiscal 2026 outlook for sales, margins and EBITDA.