Southwest Airlines , the pioneering low-cost carrier, is facing a campaign by an activist investor to overhaul a business model it says is outdated, putting pressure on CEO Robert Jordan and leaving the airline scrambling to modernize, analysts say.
Activist investor Elliott Management said Tuesday it will call a special meeting at Southwest Airlines "as soon as next week." Southwest's shareholder meeting is typically scheduled for May, but by calling for a special meeting Elliott would be looking to elect new directors much sooner than that.
Southwest Airlines is bracing for significant operational changes as it responds to mounting pressure from activist investor Elliott Management. In a recent communication, the airline warned its workforce of “difficult decisions” ahead, emphasizing the need to enhance profitability in an increasingly competitive landscape.
Southwest Airlines' COO told staff that the company will have to make "difficult decisions" to boost the carrier's profits. The airline has already said it will switch to assigned seating, start red-eye flights and sell seats with extra legroom.
Southwest Airlines has warned employees that it will soon make tough decisions as part of a strategy to restore profits and counter demands from activist investor Elliott Investment Management, Bloomberg News reported on Saturday.
Southwest Airlines (NYSE: LUV) has lost 10% in value since early January 2023 - falling from levels of around $32 then to under $29 now - underperforming the S&P 500 by more than 50% over this period. This can primarily be attributed to a 21% decline in the stock's P/S ratio from 0.8x revenues in 2022 to 0.6x revenues now.
Southwest Airlines' Flight Simulator Technicians secure a new deal, ensuring higher wages and enhanced benefits.
The airline is keeping its CEO, but losing a large chunk of its board. In the fight with Elliott Management, who's winning?
Activist investor Elliott Investment Management told one of Southwest Airlines' top unions it still wants to replace CEO Robert Jordan, according to a union memo seen by Reuters, even after the carrier pledged to shake up its board.
Gary Kelly, LUV's executive chair, and six board members announce their decision to step down.
Southwest said six directors will leave the board in November and it plans to appoint four new, independent directors, potentially including candidates put forward by Elliott.
The tentative deal, inked with the union representing LUV's flight simulator technicians, will now be voted upon.