The McDonald's (NYSE; MCD) $5 meal was supposed to bring back the “value-minded” customer, which was one foundation of its success.
With fewer customers visiting the Golden Arches as diners cut back on restaurant spending, McDonald's is now extending its $5 value meal deal through the fall and into December in most U.S. markets.
McDonald's just unveiled a new round of discounts for the rest of 2024. The chain is extending its $5 meal deal through December and adding other limited-time discounts.
The fast-food giant is extending its value meal at most of its US locations through the end of the year as inflation-battered customers prioritize value.
McDonald's (MCD) said its “Summer of Value” is extending into fall.
McDonald's extended its $5 value meal offer into December at most of its U.S. locations, the burger chain said on Thursday.
Despite headwinds, as of mid-2024, McDonald's Corp. (MCD, Financial) still remains a potent force in the fast-food landscape.
The chain continues to highlight affordability at a time when customers are facing budget pressures.
McDonald's will extend its $5 value meal into December in most U.S. markets. Franchisees have been voting on extending the value meal in their local markets, and roughly 80% of local markets have opted to extend the deal into December.
In the latest trading session, McDonald's (MCD) closed at $290.23, marking a -0.36% move from the previous day.
McDonald's (MCD) is introducing a new offering in some U.S. stores, with digital ordering stations now taking cash and giving change, bypassing the register completely.
McDonald's is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant's restaurants — will be able to take cash and provide change, letting customers skip the register, Bloomberg reported Wednesday (Sept.