Mania over "blind box" shopping is catching on across the Chinese economy with everyone from travel agents to supermarkets offering their own versions. Gifts are packaged in such a way that buyers don't know exactly what variety of the item they're purchasing until after they commit.
Miniso Group Holding Limited's Q4 earnings beat expectations, driven by robust overseas growth, especially in North America and Europe, prompting my upgrade to a buy rating. MNSO sales rose 23% year-over-year, with standout performance from the TOP TOY brand and continued positive same-store sales growth for the fourth consecutive quarter. Gross margins improved and the financial position remains strong, with ample cash and manageable debt, supporting ongoing expansion efforts.
MINISO Group Holding Limited (NYSE:MNSO ) Q4 2025 Earnings Conference Call August 21, 2025 5:00 AM ET Company Participants Guofu Ye - Founder, Chairman of the Board of Directors & CEO Jingjing Zhang - VP, CFO & Joint Company Secretary Conference Call Participants Junhao Fan - Huatai Securities Co., Ltd., Research Division Kin Shun Ling - Jefferies LLC, Research Division Michelle Cheng - Goldman Sachs Group, Inc., Research Division Samuel Wang - UBS Investment Bank, Research Division Guofu Ye [Audio Gap] Operating profit and adjusted EPS all exceeds expectation.
The latest trading day saw MINISO Group Holding Limited Unsponsored ADR (MNSO) settling at $19.52, representing a -4.03% change from its previous close.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
The latest trading day saw MINISO Group Holding Limited Unsponsored ADR (MNSO) settling at $20.14, representing a -1.27% change from its previous close.
MINISO Group Holding Limited Unsponsored ADR (MNSO) closed the most recent trading day at $19.11, moving 4.11% from the previous trading session.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
In the closing of the recent trading day, MINISO Group Holding Limited Unsponsored ADR (MNSO) stood at $17.74, denoting a -1.93% move from the preceding trading day.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Miniso Group said on Friday it was making a preliminary assessment of a potential spin-off listing of its pop toy business operating under the brand, "TOP TOY".
I rate Miniso a buy as the fundamentals are strong, with robust revenue growth and improving demand, especially in China and overseas markets. Short-term margin pressure is expected due to global expansion and DTC investments, but I believe these will drive long-term earnings growth and margin recovery. Store upgrades and rationalization are boosting productivity, while aggressive overseas expansion positions MNSO for sustained top-line acceleration.