According to a new study from media buying giant Group M, advertising has come roaring back this year, topping $1 trillion in revenue and marking 9.5% growth.
A pair of big-money acquisitions by advertising company Omnicom and insurance broker Arthur J. Gallagher tip the scales at a combined $27 billion.
Omnicom Group Inc OMC agreed Monday to acquire Interpublic Group of Companies, Inc IPG in a stock-for-stock transaction.
Interpublic Group of Companies (IPG) shares are surging more than 14% in premarket trading after Omnicom Group (OMC) announced a deal to acquire its rival in an all-stock transaction that would form the world's largest advertising company.
The global advertising industry has been turned on its head with the confirmation that Omnicom and Interpublic (IPG) have agreed on a $30 billion mega-merger to overthrow WPP PLC (LSE:WPP) as the largest advertising firm in the world. First rumoured in a Financial Times article on Monday morning, Omnicom confirmed the merger in a subsequent press release.
Interpublic Group of Companies (IPG) shares are surging more than 14% in premarket trading after Omnicom Group (OMC) announced a deal to acquire its rival in an all-stock transaction that would form the world's largest advertising company.
Omnicom and Interpublic Group plan a $13.25 billion merger that would create the world's largest ad-agency company. Industry insiders say the deal reflects an ad sector under threat from Big Tech and AI.
Omnicom is taking over the Interpublic group to create the world's largest advertising business. The deal is expected to generate annual cost savings of $750 million.
The Wall Street Journal reported Sunday that the companies were in advanced merger talks.
Omnicom shareholders will own 60.6% of the new combined company, which will be the world's largest advertising agency.
Interpublic Group of Companies (IPG) shares are surging 14% in premarket trading on a report that Omnicom Group (OMC) is in advanced talks to acquire its rival in an all-stock deal that would form the world's largest advertising company.
The notoriously rowdy Christmas parties of Soho, London's media district, may have a more sullen air this year with news of a sector mega-merger, - which can only mean one thing: Job losses in the New Year. Omnicom, owner the Dark Horses and Coffee TV agencies here in the UK, and Interpublic, the holding company for names such as McCann, and Weber Shandwick, are reportedly negotiating a merger valued at over $30 billion.