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The Southern Company (SO)

Market Closed
16 Oct, 08:00 PM
NYSE NYSE
$
91. 18
+2
+2.2427%
$
104.89B Market Cap
25.86 P/E Ratio
3.04% Div Yield
8.27M Volume
3.6 Eps
$ 89.18
Previous Close
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Day Range
89.2 91.22
Year Range
81.69 99.58
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Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

Southern Co. (SO) closed at $95.8 in the latest trading session, marking a +2.08% move from the prior day.

Zacks | 2 months ago
Southern Co. (SO) Advances While Market Declines: Some Information for Investors

Southern Co. (SO) Advances While Market Declines: Some Information for Investors

Southern Co. (SO) concluded the recent trading session at $96.07, signifying a +1.55% move from its prior day's close.

Zacks | 3 months ago
Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $95.99, marking a -2.03% move from the previous day.

Zacks | 3 months ago
SO Stock Rises About 9% in the Past Month: Here's How to Play

SO Stock Rises About 9% in the Past Month: Here's How to Play

The Southern Company SO shares have gained a little momentum over the past month, with its share price gaining 8.7%. Additionally, its performance outpaced both the Zacks Utility-Electric Power industry's gain of 7.6% and the broader utility sector's rise of nearly 5.9%.

Zacks | 3 months ago
Why the Market Dipped But Southern Co. (SO) Gained Today

Why the Market Dipped But Southern Co. (SO) Gained Today

Southern Co. (SO) closed at $97.16 in the latest trading session, marking a +1.3% move from the prior day.

Zacks | 3 months ago
Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) reached $94.93 at the closing of the latest trading day, reflecting a +1.61% change compared to its last close.

Zacks | 3 months ago
Southern Co. (SO) Dips More Than Broader Market: What You Should Know

Southern Co. (SO) Dips More Than Broader Market: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $92.53, marking a -1.89% move from the previous day.

Zacks | 4 months ago
Varon Corp launches Ballislife Drink across Southern California with retail rollout

Varon Corp launches Ballislife Drink across Southern California with retail rollout

Varon Corp (OTCID:OZSC)'s US subsidiary, Varon USA, is bringing performance beverage brand Ballislife Drink to approximately 160 retail locations across Southern California beginning June 2026, marking the brand's entry into one of the country's most prominent basketball markets. Tenace Consulting has been appointed as regional distribution partner to support store-level execution across the market.

Proactiveinvestors | 4 months ago
Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) concluded the recent trading session at $92.6, signifying a +1.07% move from its prior day's close.

Zacks | 4 months ago
Southern Company Approves Rate Cut for Georgia Power Customers

Southern Company Approves Rate Cut for Georgia Power Customers

SO's Georgia PSC approves a rate reduction plan that will save typical residential customers about $50 annually while supporting long-term affordability.

Zacks | 4 months ago
Southern Company: Data Center Demand Is Becoming A Long-Term Growth Driver

Southern Company: Data Center Demand Is Becoming A Long-Term Growth Driver

Southern Company is rated Buy with a $102 target, offering 9% upside as data center-driven electricity demand accelerates revenue growth. Q1 results exceeded expectations: revenue up 8% YoY, adjusted EPS up 7.3% YoY, with data centers boosting wholesale electric sales by 30%. SO's valuation remains attractive; multiples are at or below five-year averages, and the DCF model assumes a 4.61% revenue CAGR and rising margins through 2030.

Seekingalpha | 4 months ago
Southern Company's Stability Makes It a Wise Hold Right Now

Southern Company's Stability Makes It a Wise Hold Right Now

SO combines stable cash flows, expanding data center demand and regulated growth with heavy capital needs, weather risks and complex project execution.

Zacks | 5 months ago
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