SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) has set up attractively after a brutal first half of 2026.
Fintech is Friday's sympathy trade, driven by Bitcoin‘s (CRYPTO:BTC)'s breakout pulling capital into retail brokerages and crypto-linked fintech corners.
SOFI's record $14.8 billion loan originations signal strong momentum, but credit performance and funding costs remain key as lending expands.
Fintech names are rebounding at midday Wednesday. SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) stock is up 6% to $18.66, Upstart Holdings (NASDAQ:UPST) stock is up 8% to $31.58, and Affirm Holdings (NASDAQ:AFRM) stock is up 7% to $78.55.
SoFi's diversified revenues, stronger profitability and deposit funding give it an edge over Upstart, despite its richer forward sales valuation.
SOFI bets on SoFi Coach to deepen member engagement, drive cross-buying and unlock new opportunities across its financial ecosystem.
SOFI is showing improving technical strength after breaking out of a bullish flag, potentially setting up a larger move above $20.13 and an end to its correction.
Piper Sandler analyst Patrick Moley initiates coverage at Overweight, arguing that SoFi ‘deserves a premium multiple to peers.'
Shares of SoFi Technologies Inc (NASDAQ:SOFI) are up 1.5% to trade at $18.56 this morning, after landing fresh coverage from Piper Sandler.
SoFi Technologies remains a 'buy' as rapid innovation and robust membership growth drive outsized revenue and profit expansion. SOFI posted Q2 revenue of $1.22B, up 42.6% year-over-year, with net income and EBITDA also surging significantly. Memberships reached an all-time high of 15.81 million, fueling a flywheel effect with increased products per member and new product launches.
SoFi Technologies, Inc. is re-rated to Buy from Strong Buy, reflecting robust lending and financial services but persistent tech platform underperformance. Lending drives SOFI's growth, with Q2'26 loan originations up 69% YoY and risk-adjusted margins at 6.1%, far above industry averages. The Financial Services segment shows strong cross-selling and deposit growth, but margin compression due to rising operating expenses limits profitability leverage.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) just delivered what CEO Anthony Noto called “a clear inflection point” for the business.