Upbound Group, Inc. (UPBD)
Summary
Is UPBD a Value Opportunity or a Trap Amid Persistent Demand Risks?
UPBD looks cheap with an 8% dividend yield and stronger cash flow, but soft demand, fraud losses and execution risks keep the value case in check.
Can UPBD Turn Brigit Growth and Acima Margin Gains Into a Rebound?
Upbound Group, Inc. UPBD delivered second-quarter 2026 results that were stable at the consolidated level but sharply divided by segment. Revenues increased 0.5% year over year to $1.16 billion, while adjusted EBITDA declined 4.6% to $127 million as softer consumer demand and higher costs weighed on the lease-to-own businesses.
UPBD Q2 Earnings Call Highlights Brigit Growth & Portfolio Discipline
Upbound Group highlights Brigit growth, digital expansion and disciplined portfolio management as it balances consumer pressure and cash generation.
Upbound Group, Inc. Investors
| Name | Quantity | Cost | Value | Profit ($) | Gain (%) |
|---|---|---|---|---|---|
 Curtis Ellergodt Rothschild Investment LLC | 185 | $3,709.53 | $3,372.55 | -$336.98 | -9.08% |
| JD Jim Dushek HARBOUR INVESTMENTS Inc. | 151 | $3,204.22 | $2,757.26 | -$446.96 | -13.95% |
| NA Nizar Araji National Bank Of Canada /FI/ | 17,782 | $592,848.79 | $352,617.06 | -$240,231.73 | -40.52% |
| AF Anthony Fasano Clark Estates INC/NY | 113,000 | $2.53M | $2.27M | -$255,115 | -10.09% |
| BG Bart Gancher Intech Investment Management LLC | 131,517 | $3.57M | $2.61M | -$959,537.39 | -26.9% |
Upbound Group, Inc. (UPBD) FAQ
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Upbound Group, Inc. Profile
| Software Industry | Information Technology Sector | Fahmi Karam CEO | NASDAQ (NGS) Exchange | 76009N100 CUSIP |
| US Country | 12,050 Employees | 16 Jun 2026 Last Dividend | 2 Sep 2003 Last Split | - IPO Date |
Overview
Upbound Group, Inc., previously known as Rent-A-Center, Inc., is a prominent omni-channel platform company that specializes in leasing household durable goods to customers through a lease-to-own basis. This service is available across the United States, Puerto Rico, and Mexico. With a history dating back to 1960 and a headquarters in Plano, Texas, the company operates through four main segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Its brands such as Rent-A-Center and Acima play a crucial role in facilitating consumer transactions across a variety of store-based and virtual channels, thereby catering to a diverse customer base, including those who may not qualify for traditional financing options. The transformation of Rent-A-Center, Inc. to Upbound Group, Inc. in February 2023 marks a significant milestone in the company's evolution, highlighting its growth and expansion in the lease-to-own sector.
Products and Services
The Upbound Group, Inc. offers an expansive range of products and services designed to meet the varying needs of consumers, especially those looking for flexible ownership options. These include:
- Furniture: Offering a range of furniture items including mattresses and other essential home furnishings, Upbound provides customers the ability to furnish their homes with flexibility and convenience.
- Electronics and Appliances: From state-of-the-art consumer electronics to necessary home appliances, Upbound makes it easier for customers to access the latest technology and home essentials through affordable lease-to-own plans.
- Computers and Smartphones: Understanding the need for technological advancement in everyday life, Upbound offers a variety of computers, smartphones, and related accessories, ensuring customers have access to the latest gadgets.
- Other Goods: The company also leases a wide array of products including tools, handbags, and even tires, catering to a broad spectrum of consumer needs across different segments.
In addition to the lease-to-own model, Upbound Group, Inc. allows customers to purchase merchandise on an installment basis, providing a solution to those not qualifying for traditional retailer financing. This is facilitated through kiosks placed within retailer locations, enhancing consumer access to Upbound’s offerings. The company’s retail presence extends to installment sales stores operating under the Get It Now and Home Choice brands, alongside lease-to-own and franchised lease-to-own stores branded as Rent-A-Centre, ColorTyme, and RimTyme. Furthermore, Upbound maintains a strong online presence through its e-commerce platform rentacenter.com, thereby enabling a seamless shopping experience for customers who prefer online transactions.
