WD-40 Company (WDFC)
Summary
WD-40 Company: Old Habits Die Hard, But They Die All The Same (Downgrade)
WD-40 Company is operationally strong, with iconic brands and consistent revenue, profit, and cash flow growth. WDFC delivered robust Q3 results, with revenue up 24.3% and EBITDA rising to $44 million, driven by strong promotional programs and international expansion. Despite quality and shareholder returns, WDFC trades at high multiples and has underperformed the S&P 500 since its downgrade to 'Hold.'
WD-40: A Premium Multiple Is Justified For This Nostalgic Household Name
WD-40 delivered robust Q3 2026 results, with 20% constant-currency net sales growth and operating income rising nearly twice as fast as sales. Strong brand loyalty, nostalgia, and creative partnerships with Disney and Home Depot drive both core and specialist product growth, supporting a bullish outlook. WDFC achieves double-digit sales growth across all regions, with Asia-Pacific sales up 24% and significant opportunity for further expansion, especially via digital channels.
Why WD-40 Is Proving Great Businesses Never Go Out of Style
WD-40 Company NASDAQ: WDFC has long been considered a quality investment due to its global branding power, cash flow, and capacity for capital returns. The company has a tremendous moat, claims near-100% global brand recognition, and has no competitors of merit.
WD-40 Company Investors
| Name | Quantity | Cost | Value | Profit ($) | Gain (%) |
|---|---|---|---|---|---|
| DI David Izzi Brown, LISLE/CUMMINGS Inc. | 400 | $89,648 | $80,036 | -$9,612 | -10.72% |
 Curtis Ellergodt Rothschild Investment LLC | 84 | $17,202.78 | $17,152.8 | -$49.98 | -0.29% |
| BZ Brandon Zatopek Commonwealth Equity Services LLC | 6,427 | $1.44M | $1.29M | -$148,078.07 | -10.28% |
| SN Stephen Nickel CULLEN INVESTMENT GROUP Ltd. | 1,234 | $294,987.44 | $247,620.36 | -$47,367.08 | -16.06% |
| JD Jim Dushek HARBOUR INVESTMENTS Inc. | 1,505 | $307,003.38 | $302,625.4 | -$4,377.98 | -1.43% |
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WD-40 Company Profile
| Specialty Retail Industry | Consumer Discretionary Sector | Steven A. Brass CEO | NASDAQ (NGS) Exchange | 929236107 CUSIP |
| US Country | 714 Employees | 19 Oct 2026 Last Dividend | 1 Aug 1997 Last Split | 26 Mar 1990 IPO Date |
Overview
WD-40 Company is a global entity that focuses on the development, manufacture, and marketing of maintenance, homecare, and cleaning products. With a broad reach that spans the Americas, Europe, the Middle East, Africa, and the Asia Pacific, the company has established a strong market presence worldwide. It provides a wide range of products designed for both professional and home use, catering to various maintenance and cleaning needs. Founded in 1953 and based in San Diego, California, WD-40 Company has built a reputation for quality and efficiency, making it a trusted name in homes and industries around the globe.
Products and Services
- WD-40 Multi-Use
This product line includes multi-purpose maintenance solutions available in aerosol sprays, non-aerosol trigger sprays, and liquid bulk form. These products are designed for a wide range of uses, from lubricating moving parts to protecting metal surfaces from rust and corrosion.
- WD-40 Specialist
Offering more specialized maintenance solutions, this range includes penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers. These products cater to specific needs for professionals seeking high-performance solutions.
- WD-40 Bike
Targeted at cyclists and bike enthusiasts, this brand offers products specifically designed for bike maintenance. Products under this name ensure optimal performance and protection for all types of bicycles.
- 3-IN-ONE
Known for multi-purpose and specialty drip oils and spray lubricant products, the 3-IN-ONE brand offers solutions for a variety of household and professional applications, including lubrication and rust prevention.
- GT85
GT85 provides professional spray maintenance products and lubricants primarily aimed at the bike market, offering everything from general lubricants to specific care products.
- 2000 Flushes
This brand is renowned for its automatic toilet bowl cleaners, promising long-lasting cleanliness and disinfection with minimal effort required.
- Spot Shot
Spot Shot offers aerosol and liquid trigger carpet stain and odor eliminators, designed to tackle tough stains and odors, leaving carpets looking and smelling fresh.
- Carpet Fresh
Under this brand, WD-40 Company offers room and rug deodorizers formulated to eliminate deep-down odors and freshen rooms.
- 1001
1001 provides carpet and household cleaners alongside rug and room deodorizers, offering solutions to maintain cleanliness and freshness throughout the home.
- Lava/Solvol
These brands cater to the segment of heavy-duty hand cleaning products, with Lava available in the United States and Solvol in Australia, providing effective cleaning solutions for greasy and dirty hands.
- X-14
Specializing in automatic toilet bowl cleaners, X-14 is designed to maintain toilet cleanliness with powerful formulas that tackle stains and odors effectively.
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