Google appears to be running tests on putting real estate sale listings into its search results. The listings allowed users to view the full details of a property's page, request a tour and contact an agent — similar to the functions offered on Zillow.com's online marketplace portal.
Zillow (NASDAQ:Z) shares fell 8.5% on Monday after reports that Alphabet Inc (NASDAQ:GOOG)'s Google is testing a new mobile real estate advertising format that could challenge the online property portal's lead-generation business. The search giant's new ad unit, developed in partnership with real estate analytics and brokerage firm ComeHome, allows users to view live MLS listings directly within Google search results and request home tours through a “Request a tour” button.
Zillow offers the most compelling, lower-risk way to play a housing market rebound, leveraging dominant market share and asset-light operations. Zillow's diversified revenue streams, especially rentals (25% of revenue, growing 36%), provide resilience and operating leverage even in a sluggish housing cycle. With housing near a cyclical trough and interest rates poised to decline, Zillow is positioned for strong multi-year returns as the market recovers.
The scores aimed to predict a property's risk from a fires, floods and storms, but some in the real estate industry as well as homeowners have called them inaccurate.
Zillow (NASDAQ:Z) is positioned for another quarter of outperformance in the fourth quarter as US housing momentum shows signs of strengthening, according to analysts at Jefferies. The firm repeated its ‘Buy' rating on the real estate platform with a $100 price target, implying upside of about 35% from current levels.
Zillow Group is rated a buy as it demonstrates resilience and structural growth despite a weak housing market. ZG's Q3 2025 results showed strong revenue growth across residential, mortgage, and rentals, with notable market share gains and operating leverage. The platform's ecosystem strategy, network effects, and product integration drive outperformance and decouple ZG from traditional housing cycles.
Z's Q3 revenues jump 16.4% on surging rentals and mortgage growth, even as higher costs weigh on earnings.
Zillow (Z) came out with quarterly earnings of $0.44 per share, missing the Zacks Consensus Estimate of $0.45 per share. This compares to earnings of $0.35 per share a year ago.
Zillow (Z) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Zillow (Z) maintains a dominant market position, supported by strong network effects, innovative tech, and expanding mortgage and rental segments. Z's valuation appears rich versus sector peers, but its industry leadership and bottom-cycle housing metrics justify a premium. Recent share price declines reflect lawsuit risks and rising competition, but these are not seen as significant threats to Z's long-term prospects.
Z partners with ChatGPT to deliver AI-powered housing insights, streamlining the buying journey and boosting user engagement.
Zillow's rentals platform is driving rapid revenue growth, now accounting for a quarter of revenue and accelerating each quarter. The company's Premier Agent and for-sale business are outperforming the real estate industry, positioning Zillow for further upside when the market rebounds. Zillow's capital-light, high-margin model and expanding after-market services support strong profitability and scalability.