e.l.f. Beauty (ELF 4.17%) shareholders have been on a rollercoaster ride over the past few years. The emerging makeup and skincare brand has been stealing market share from industry incumbents thanks to its affordable price points and its social media-savvy marketing strategy.
e.l.f. stock crashed on temporary headwinds in January twice. First, after the scanner data came out. Second, after the firm cut guidance. Short-term issues like the TikTok ban, California wildfires, and intense industry discounting contributed to January's weak sales, presenting a buying opportunity. Google searches for e.l.f. are picking back up again in February.
e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
The FY25 revenue outlook of 27%-28% suggests Q4 growth will be low, raising concerns about sustained demand and competitive advantage. Q3 results showed sales up 31% and market share gains, but EPS missed by $0.02. Uncertainty around TikTok, tariffs, and social media trends makes ELF's future growth unpredictable, warranting a cautious investment approach.
Shares of cosmetics company e.l.f. Beauty (ELF -19.48%) were crushed on Friday after the company reported financial results for its third quarter of 2025.
E.l.f. Beauty (NYSE: ELF) saw its stock plunge in extended trading on Thursday after the company cut its full-year guidance. As of premarket trading on Friday morning, shares were down more than 25% to $66.15, lows not seen since 2023.
e.l.f. Beauty, Inc. stock has seen a 20% plus drop, again, due to slower post-pandemic growth and reduced social media ad impact, but a speculative bounce is possible. Despite a 31% sales increase and decent gross margins, higher expenses and flat EPS have pressured the stock. Management's cautious guidance for fiscal Q4 and lowered fiscal year sales and EPS expectations have exacerbated the selloff.
Here's our initial take on e.l.f. Beauty's (ELF -18.98%) fiscal third-quarter financial report.
e.l.f. Beauty Inc (NYSE:ELF) shares plunged after the cosmetics company slashed its full-year revenue guidance following weaker-than-expected sales in January. “Our updated outlook for fiscal 2025 reflects an expected 27-28% year-over-year increase in net sales, as compared to an expected 28-30% increase previously,” e.l.f.
E.l.f. Beauty (ELF) shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.
E.l.f. Beauty (ELF) shares are sinking around 26% in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.
e.l.f. Beauty CEO Tarang Amin joins 'Mad Money' host Jim Cramer to talk its quarterly results, consumer trends, and more.