Automaker Ford Motor plans to move production of some Lincoln models from China to the U.S. in 2030, Ford's CEO told Reuters on Wednesday, adding the move was difficult but necessary to strengthen the U.S. auto manufacturing base.
Ford Motor Company is recalibrating its electrification strategy after overinvesting in BEVs with insufficient market demand. F is pivoting to gas-electric hybrids across its lineup, leveraging the success of Maverick and aiming to address consumer reluctance toward BEVs. The upcoming Fathom compact BEV pickup, built on a new platform, targets affordability but won't launch until fall 2027.
Ford Otomotiv Sanayi A.S. (FOVSY) Q2 2026 Earnings Call Transcript
A four-door design would be a first for Ford's ‘pony car' and possibly broaden its consumer appeal.
F's sub-$30K Fathom targets affordability, manufacturing efficiency and profitability after the costly F-150 Lightning setback.
Few automotive companies are as dependent on breakout hits as Ford. It's almost as though it's baked into the company's DNA: From the Model T and the Taurus to the F-150 and the Explorer, Ford has lurched from one success to another.
Ford Motor (F) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
For the past few years, Ford Motor Company has been working on an affordable midsize electric truck—the automaker's answer to Tesla's sub-$40,000 EVs, the rising domination of ultra-affordable electric vehicles out of China, and Americans' general frustrations with sky-high car prices.
Ford said its new electric midsize pickup truck will start at $28,350 and be called the "Fathom." It's the first vehicle to be built using Ford's "Universal Electric Vehicle," or UEV, platform.
Ford's next-generation electric truck will be called Fathom, and it will start at $28,350 when it goes on sale in 2027, the company said on Thursday.
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F's $1 billion cost-savings target, truck dominance, hybrid demand and improving EV economics are strengthening its core automotive business.