Nike, Inc. - Class B (NKE)
Why Nike is finally investing in one of the fastest-growing sports in the world
Nike's NKE-0.33% wait-and-see approach to the fast-growing paddle sport that blends tennis, badminton and ping-pong is changing, after the company made No. 1-ranked pickleball player Anna Leigh Waters the first professional pickleball player to join its roster of sponsored athletes earlier this week.
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Margin Headwinds Strengthen: Will Tariff Mitigation Be Enough for NKE?
NIKE battles tariff-driven margin pressure as Q2 gross margin slid 300 bps, prompting pricing moves, cost controls and supply-chain shifts.
Where Will Nike Be in 5 Years?
Nike's CEO believes that the business is in the “middle innings” of its turnaround. Financial results will continue to be disappointing in the near term, but Nike's brand power can't be denied.
Nike needs more than Tim Cook to rescue its stock, amid ‘longer than expected' turnaround
Needham analysts downgraded Nike stock on slow turnaround progress, while China “has become a puzzle that management is struggling mightily to put back together.”
Can Nike Finally Bounce Back in 2026?
It was another great year for stocks in 2025, but not everyone joined the party. Several popular companies with heavy consumer exposure, such as NIKE NKE, faced pressure, losing roughly 15% on a YTD basis.
Will China's Structural Challenges Slow NIKE's Global Comeback?
NKE's Greater China revenues slid 17% in Q2 fiscal 2026 as weak demand and local competition weigh, even as recovery efforts ramp.
NKE Jumps 4.1% on Dec. 31 After CEO's $1 Million Insider Buy
Nike's shares jumped 4.1% on Dec. 31 after its CEO bought about $1 million in shares, a confidence signal that helped the stock stand out in thin trading.
Nike CEO joins Tim Cook in betting his own money that the stock is bottoming
Nike's stock surged Wednesday after CEO Elliott Hill disclosed open-market purchases — a week after Apple CEO and board member Tim Cook did the same.
Nike stock rises as CEO purchases $1M in shares
Nike Inc (NYSE:NKE, XETRA:NKE) shares are set to open about 2.6% higher after it was disclosed that the athletic apparel and footwear brand's CEO Elliott Hill has purchased $1 million in shares. According to a Form 4 filing with the US Securities and Exchange Commission, Hill bought 16,388 shares of Nike Class B stock on December 29 at an average price of about $61.10 per share, for a total investment of approximately $1 million.
Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
Nike insiders picked up shares as the retailer wrapped up a hard year in the market. Shares of Nike have tumbled around 19% in 2025, putting the stock on pace to see its fourth straight year in the red.
Can NIKE's "Sport Offense" Reignite Growth Across Key Markets?
NKE is betting on its Sport Offense sport-led innovation and faster cycles to rebuild brand heat, fix channels and reignite growth across key markets.
