Nike, Inc. - Class B (NKE)
Will China's Structural Challenges Slow NIKE's Global Comeback?
NKE's Greater China revenues slid 17% in Q2 fiscal 2026 as weak demand and local competition weigh, even as recovery efforts ramp.
NKE Jumps 4.1% on Dec. 31 After CEO's $1 Million Insider Buy
Nike's shares jumped 4.1% on Dec. 31 after its CEO bought about $1 million in shares, a confidence signal that helped the stock stand out in thin trading.
Nike CEO joins Tim Cook in betting his own money that the stock is bottoming
Nike's stock surged Wednesday after CEO Elliott Hill disclosed open-market purchases — a week after Apple CEO and board member Tim Cook did the same.
Nike stock rises as CEO purchases $1M in shares
Nike Inc (NYSE:NKE, XETRA:NKE) shares are set to open about 2.6% higher after it was disclosed that the athletic apparel and footwear brand's CEO Elliott Hill has purchased $1 million in shares. According to a Form 4 filing with the US Securities and Exchange Commission, Hill bought 16,388 shares of Nike Class B stock on December 29 at an average price of about $61.10 per share, for a total investment of approximately $1 million.
Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
Nike insiders picked up shares as the retailer wrapped up a hard year in the market. Shares of Nike have tumbled around 19% in 2025, putting the stock on pace to see its fourth straight year in the red.
Can NIKE's "Sport Offense" Reignite Growth Across Key Markets?
NKE is betting on its Sport Offense sport-led innovation and faster cycles to rebuild brand heat, fix channels and reignite growth across key markets.
Nike: On A Long And Winding Road To Recovery - Buy
Nike is executing a turnaround under new CEO Elliott Hill, focusing on performance categories and wholesale channel repair. North America revenue grew 9% YoY in Q2, driven by the 'Win Now' strategy, while China sales fell 17%, highlighting regional divergence. NKE trades at a 43% discount to its 5-year average forward EV/Sales, offering significant rerating potential as turnaround gains materialize.
Wholesale Strength vs. Digital Strain: Is NIKE's Channel Mix Working?
NKE's wholesale rebound is lifting revenues, but digital sales are lagging as promotions fade and traffic softens, raising doubts about channel balance.
Nike's Revival of Classic Brand Has a Hitch—Soccer Coach Grabbed the Trademark
The nostalgic Total 90 product line is central to Nike's World Cup plans. It just never renewed the trademark rights.
Tim Cook just gave Nike a much-needed holiday boost
Tim Cook bought $3 million in Nike shares, nearly doubling his stake in the company. Nike shares jumped after Cook's purchase, signaling support for CEO Elliott Hill's turnaround plan.
Nike Stock Is Getting a Lift Today. The Reason?
A vote of confidence from the leader of one big brand is helping the shares of another today.
Nike shares rise as Tim Cook purchases $2.95M in stock
Nike Inc (NYSE:NKE, XETRA:NKE) shares moved higher before Wednesday's opening bell on the news that board member Tim Cook purchased 50,000 shares of the company's common stock. According to a regulatory filing, the transaction was completed on December 22 at an average price of approximately $58.97 per share, for a total investment of about $2.95 million.
