Nike's Super Bowl commercial has become one of the most talked about online. The ad featured women athletes, including Sha'Carri Richardson, Caitlin Clark, and A'ja Wilson.
Nike (NKE -4.26%) stock was a monster winner in the five years leading up to its peak in November 2021, soaring by 255% during that time frame. But it has been wildly disappointing since then as softer demand hurt its financial performance, and it now trades about 58% below that record high.
Shares of Nike (NKE -4.26%) are trading 57% below their previous peak due to weak financial performance in the past few years. Retail traffic was still a challenge for the leading athletic wear brand in the most recent quarter, but some analysts see a buying opportunity ahead of its turnaround.
Nike will air its first ad in the Super Bowl in 27 years on Sunday. The brand's return to the big game comes as its new CEO looks to reverse a sales slump.
There has been significantly more selling than buying in Nike's bonds, although investment-grade spreads have hardly budged.
Nike Inc (NYSE:NKE, ETR:NKE) shares are down more than 6% this week following an investor meeting with CEO Elliott Hill and CFO Matt Friend where management failed to address concerns about the company's turnaround strategy amid market challenges. Analysts believe the challenges facing Nike will persist for several years.
Nike (NKE -2.24%) stock slid 2.5% through 10:25 a.m. ET Friday after CNBC (and others) reported Citigroup is downgrading the stock to neutral.
Citigroup downgraded Nike Inc (NYSE:NKE) stock to "neutral" from "buy," and lowered its price target to $72 from $102, with the firm citing a disappointing meeting with the retailer's CEO.
Citi has downgraded Nike Inc.'s stock to neutral from buy, citing the challenges facing the sneaker maker as it attempts to get back on track.
Nike (NKE 0.17%), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip stock. But over the past 12 months, its stock declined 25% as the S&P 500 advanced 24%.
Nike (NKE -0.55%) has been a top stock to own throughout its history. However, the business has struggled in recent years, and the stock has floundered.
The stock market's climb over the last few years has driven dividend yields to multiyear lows. The S&P 500 average yield is just 1.24% -- the lowest yield since 2000.