NKE's turnaround faces pressure as China demand stays uneven and digital resets hit traffic, testing two growth engines that once powered the results.
America's most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States.
Nike plans to cut 775 employees, primarily from its distribution centers in Tennessee and Mississippi, as it accelerates its use of automation at those centers, CNBC reported Monday (Jan. 26), citing unnamed sources.
Nike plans to cut 775 jobs at its distribution centers in Tennessee and Mississippi. The layoffs aim to streamline operations amid supply chain and tech enhancements.
Nike Inc. plans to lay off around 775 people in an effort to make its warehouse and distribution network faster and more automated.
Nike is planning to cut 775 jobs at distribution centers in Tennessee and Mississippi, amid the sportswear giant's push to boost efficiency and deploy automation.
The layoffs, which amount to about 1% of Nike's overall workforce, are part of the company's efforts to strengthen and streamline operations.
Nike is investigating a potential data breach after ransomware group World Leaks claimed on its website that it had leaked 1.4 terabytes of data related to the company's business operations, Reuters reported Monday (Jan. 26). “We always take consumer privacy and data security very seriously,” Nike said in the report.
Nike says it is investigating a potential data breach, after a group known for cyber attacks reportedly claimed to have leaked a trove of data related to its business operations.
NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.
NKE tests a sport-led innovation reset as uneven global demand persists, aiming to rebuild product credibility and revive growth.
Nike's stock could be set to join an exclusive club.