David Novak Portfolio
Invests via Novak & Powell Financial Services, Inc. | Managed by David Novak, Joshua D. Powell
Invests via Novak & Powell Financial Services, Inc.
Managed by David Novak, Joshua D. Powell
Automatically Tracked
David Novak Profile
Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.
Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.
Investment Philosophy & Strategy
Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.
Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.
Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
46.94%
Gain -0.53%
Monthly
1.21%
Yearly
15.51%
Drawdown
16.45%
$216.17M
Equity
Holdings
$216.17M
Investment
$159M
$67.7M
Profit -$1.05M
Realized
$10.53M
Unrealized
$57.16M
Dividends
$7.08M
Goals
Avg. 68% completed goals
Yearly
Gain > 5% 2026
Yearly
Gain < 20% 2026
Today
Compared To Yesterday
Gain
-0.53%
Profit
-$1.05M
Win %
81%
This Week
Compared To Last Week
Gain
-0.53%
Profit
-$1.15M
Win %
81%
This Month
Compared to last month
Gain
-0.49%
Profit
-$1.05M
Win %
81%
This Year
Compared to last year
Gain
1.82%
Profit
$3.86M
Win %
81%
BIP Brookfield Infrastructure Partners L.P.
+3.69%
+$24,220 
COP ConocoPhillips
+2.35%
+$6,722.14 
DUK Duke Energy Corporation
+1.65%
+$9,166 
FLG Flagstar Bank, National Association
+1.28%
+$2,377.44 
LOW Lowe's Companies Inc.
+1.08%
+$2,246.76 
STBA S&T Bancorp, Inc.
+1%
+$7,047.69 
GLW Corning Incorporated
+0.91%
+$4,305.76 
CVX Chevron Corporation
+0.9%
+$4,233.25 
FXL First Trust Technology AlphaDEX Fund
+0.59%
+$12,690.14 
TSLA Tesla, Inc.
+0.58%
+$3,435.4 
MTB M&T Bank Corporation
+0.41%
+$1,753.06 
DIS The Walt Disney Company
+0.34%
+$1,769.25 
INTC Intel Corporation
+0.2%
+$1,134.11 
NSC Norfolk Southern Corporation
+0.2%
+$449.79 
BA Boeing Company
+0.19%
+$2,660.91 
IGLD FT Vest Gold Strategy Target Fund
+0.14%
+$558 
PM Philip Morris International Inc.
+0.12%
+$910.58 
FBT First Trust NYSE Arca Biotechnology Index Fund
+0.05%
+$181.44 
DWX SPDR S&P International Dividend ETF
+0.01%
+$71.02 
FTCS First Trust Capital Strength ETF
+0.01%
+$21.41 
FXR First Trust Industrials/Producer Durables AlphaDEX Fund
0%
+$9.19 
KNCT Invesco Next Gen Connectivity ETF
0%
+$2.93 
ABBV AbbVie Inc.
0%
$0 
AMAT Applied Materials, Inc.
0%
$0 
AMGN Amgen Inc.
0%
-$0.03 
AMD Advanced Micro Devices, Inc.
0%
$0 
AVGO Broadcom Inc.
0%
+$0.01 
BAC Bank of America Corporation
0%
$0 
BALL Ball Corp.
0%
$0 
CAT Caterpillar Inc.
0%
-$0.01 
COST Costco Wholesale Corporation
0%
$0 
CSCO Cisco Systems, Inc.
0%
$0 
CTAS Cintas Corporation
0%
-$0.03 
D Dominion Energy, Inc.
0%
$0 
DE Deere & Company
0%
-$0.02 
DHR Danaher Corporation
0%
$0 
DOC Healthpeak Properties, Inc.
0%
$0 
EA Electronic Arts Inc.
0%
$0 
ECL Ecolab Inc.
0%
+$0.03 
EFX Equifax Inc.
0%
+$0.02 
EPD Enterprise Products Partners L.P.
0%
$0 
EVRG Evergy Inc.
0%
+$0.03 
GE General Electric Company
0%
-$0.01 
GOOG Alphabet Inc
0%
$0 
GS The Goldman Sachs Group, Inc.
0%
$0 
HD The Home Depot, Inc.
0%
$0 
JNJ Johnson & Johnson
0%
$0 
JPM JPMorgan Chase & Co.
0%
$0 
KO The Coca-Cola Company
0%
$0 
MAR Marriott International Inc. - Class A
0%
$0 
MCD McDonald's Corporation
0%
$0 
MMM 3M Company
0%
+$0.03 
MRK Merck & Co., Inc.
0%
$0 
MSFT Microsoft Corp.
0%
+$0.02 
NEE NextEra Energy, Inc.
0%
$0 
PEP PepsiCo, Inc.
0%
$0 
PFE Pfizer Inc.
0%
+$0.01 
PG Procter & Gamble Co
0%
$0 
PNC The PNC Financial Services Group, Inc.
0%
+$0.03 
PSX Phillips 66
0%
$0 
QCOM QUALCOMM Incorporated
0%
$0 
RJF Raymond James Financial Inc.
0%
$0 
RTX RTX Corporation
0%
$0 
SBAC SBA Communications Corporation
0%
-$0.01 
SCCO Southern Copper Corporation
0%
+$0.23 
SFL SFL Corporation Ltd.
0%
$0 
SO The Southern Company
0%
$0 
SYK Stryker Corporation
0%
$0 
T AT&T Inc.
0%
+$0.01 
TXN Texas Instruments Inc
0%
$0 
UNP Union Pacific Corporation
0%
+$0.01 
UNH UnitedHealth Group Incorporated
0%
+$0.02 
VZ Verizon Communications Inc.
0%
+$0.01 
WMT Walmart Inc.
0%
$0 
XOM Exxon Mobil Corporation
0%
+$0.06 
YUM Yum! Brands, Inc.
0%
$0 
AMLP Alerian MLP ETF
0%
+$0.02 
BND Vanguard Total Bond Market Index Fund
0%
$0 
BSV Vanguard Short-Term Bond ETF
0%
$0 
BUG Global X Cybersecurity ETF
0%
$0 
COWZ Pacer US Cash Cows 100 ETF
0%
+$0.01 
DFAS Dimensional U.S. Small Cap ETF
0%
$0 
DFAI Dimensional International Core Equity Market ETF
0%
$0 
DFAE Dimensional Emerging Core Equity Market ETF
0%
$0 
DFAT Dimensional US Targeted Value ETF
0%
$0 
DIA SPDR Dow Jones Industrial Average ETF Trust
0%
+$0.08 
EEMV iShares MSCI Emerging Markets Minimum Volatility Factor ETF
0%
$0 
EEM iShares MSCI Emerging Markets ETF
0%
$0 
FXH First Trust Health Care AlphaDEX Fund
0%
$0 
FPE First Trust Preferred Securities and Income ETF
0%
$0 
GLD SPDR Gold Shares
0%
$0 
IAU iShares Gold Trust
0%
$0 
IEMG iShares Core MSCI Emerging Markets ETF
0%
$0 
IJR iShares Core S&P Small-Cap ETF
0%
+$0.04 
IGM iShares Expanded Tech Sector ETF
0%
$0 
IGV iShares Expanded Tech-Software Sector ETF
0%
$0 
IJK iShares S&P Mid-Cap 400 Growth ETF
0%
+$0.03 
IJH iShares Core S&P Mid-Cap ETF
0%
$0 
IJT iShares S&P Small-Cap 600 Growth ETF
0%
-$0.05 
IJJ iShares S&P Mid-Cap 400 Value ETF
0%
-$0.13 
IJS iShares S&P Small-Cap 600 Value ETF
0%
+$0.17 
IVV iShares Core S&P 500 ETF
0%
+$0.01 
IVW ISHARES S&P 500 GROWTH ETF (3IS8)
0%
$0 
IVE ISHARES S&P 500 VALUE ETF
0%
$0 
IYW iShares U.S. Technology ETF
0%
$0 
IYK iShares U.S. Consumer Staples ETF
0%
$0 
IWY iShares Russell Top 200 Growth ETF
0%
-$0.01 
JNK SPDR Bloomberg High Yield Bond ETF
0%
$0 
NOBL ProShares S&P 500 Dividend Aristocrats ETF
0%
$0 
PGF Invesco Financial Preferred ETF
0%
$0 
PSCI Invesco S&P SmallCap Industrials ETF
0%
+$1.16 
QTEC First Trust NASDAQ-100 Technology Index Fund
0%
-$0.11 
RSPG Invesco S&P 500 Equal Weight Energy ETF
0%
$0 
RSPN Invesco S&P 500 Equal Weight Industrials ETF
0%
$0 
SOXX iShares Semiconductor ETF
0%
$0 
SPCX Space Exploration Technologies Corp. Class A
0%
-$0.02 
SPLV Invesco S&P 500 Low Volatility ETF
0%
$0 
SPYI NEOS S&P 500 High Income ETF
0%
$0 
VBK Vanguard Small-Cap Growth ETF
0%
-$0.06 
VEU Vanguard FTSE All-World ex-US ETF
0%
$0 
VAW Vanguard Materials ETF
0%
$0 
VCIT Vanguard Intermediate-Term Corporate Bond Fund
0%
$0 
VCSH Vanguard Short-Term Corporate Bond ETF
0%
$0 
VIOO Vanguard S&P Small-Cap 600 ETF
0%
$0 
VOO Vanguard S&P 500 ETF
0%
-$0.01 
VOE Vanguard Mid-Cap Value ETF
0%
$0 
VGK Vanguard FTSE Europe ETF
0%
$0 
VNQ Vanguard Real Estate ETF
0%
$0 
VOT Vanguard Mid-Cap Growth ETF
0%
$0 
VIGI Vanguard International Dividend Appreciation Index Fund
0%
$0 
VPU Vanguard Utilities ETF
0%
$0 
VO Vanguard Mid-Cap ETF
0%
$0 
VGSH Vanguard Short-Term Treasury Fund
0%
$0 
VHT Vanguard Health Care ETF
0%
$0 
VFH Vanguard Financials ETF (primary ticker: VFH)
0%
$0 
VGT Vanguard Information Technology ETF
0%
$0 
VIG Vanguard Dividend Appreciation ETF
0%
+$0.17 
VYM Vanguard High Dividend Yield ETF
0%
+$0.01 
VT Vanguard Total World Stock ETF
0%
$0 
VV Vanguard Large-Cap Index Fund ETF Shares
0%
+$0.37 
VTI VANGUARD TOTAL STOCK MKT ETF
0%
$0 
VTV Vanguard Value ETF
0%
-$0.11 
VWO Vanguard FTSE Emerging Markets ETF
0%
$0 
VXUS Vanguard Total International Stock Index Fund Investor Shares
0%
$0 
VUG Vanguard Growth ETF
0%
$0 
XLK State Street Technology Select Sector SPDR ETF
0%
-$0.03 
XLG Invesco S&P 500 Top 50 ETF
0%
$0 
XLI Industrial Select Sector SPDR Fund
0%
-$0.02 
QQQI Neos NASDAQ-100 High Income ETF
0%
$0 
GEV GE Vernova Inc.
0%
+$0.01 
DNP DNP Select Income Fund Inc.
0%
$0 
UTG Reaves Utility Income Fund
0%
$0 
BRK-B Berkshire Hathaway Inc.
0%
$0 
MFM MFS Municipal Income Trust
0%
$0 
LEO BNY Mellon Strategic Municipals, Inc.
0%
$0 
DSM BNY Mellon Strategic Municipal Bond Fund, Inc.
0%
$0 9219
921932959
0%
$0 
ORCL Oracle Corporation
-3.69%
-$15,194.97 
AMZN Amazon.com Inc
-2.09%
-$27,191.02 
AAPL Apple Inc.
-1.09%
-$130,043.65 
FDN First Trust Dow Jones Internet Index Fund
-0.96%
-$29,634.26 
MO Altria Group, Inc.
-0.78%
-$2,755.02 
KR Kroger Co.
-0.41%
-$1,140.34 
QQQ Invesco QQQ Trust, Series 1
-0.34%
-$49,721.32 
SPY SPDR S&P 500 ETF Trust
-0.32%
-$25,223.94 
IBB iShares Biotechnology ETF
-0.14%
-$3,101.6 
ES Eversource Energy
-0.06%
-$113.92 
NVDA NVIDIA Corporation
-0.02%
-$785 
ADP Automatic Data Processing Inc.
0%
-$7.39 
FV First Trust Dorsey Wright Focus 5 ETF
0%
-$5.22 
IYY iShares Dow Jones U.S. ETF
0%
-$12.54 Events
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Dividends
Dividend Analysis
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| Trades 1421 | Longs Won 1119/1421 78% | Profit Factor 19.8 |
| Profitability | Shorts Won 0/0 0% | Standard Deviation $251,833.68 |
| Average Win $63,714.9 | Best Trade (Aug 31) $4.81M | Sharpe Ratio -11.47 |
| Average Loss -$11,921.52 | Worst Trade (Jul 11) -$383,362.03 | Z-Score 26.08 (100%) |
| Commissions $0 | Avg. Trade Length 1y 2m 4w 1d | Expectancy $47,640.16 |
| Loss Size | 100% | 90% | 80% | 70% | 60% | 50% | 40% | 30% | 20% | 10% |
| Probability of Loss | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Consecutive Losing Trades | 18,182 | 16,364 | 14,545 | 12,727 | 10,909 | 9,091 | 7,273 | 5,455 | 3,636 | 1,818 |
Hover over the desired column for a detailed explanation.
Returns
Overall, Monthly| Symbol | Quantity | Cost | Value | Comm. | Profit ($) | Gain (%) | Change |
|---|---|---|---|---|---|---|---|
| 9219 921932959 | 4,973 | $400,675 | $400,675 | - | - | - | 0.0 |
| AAPL Apple Inc. | 38,819 | $7.53M | $11.84M | - | $4.31M | 57.28% | -1.087% |
| ABBV AbbVie Inc. | 1,183 | $247,862.33 | $293,348.51 | - | $45,486.18 | 18.35% | 0.0 |
| ADP Automatic Data Processing Inc. | 1,480 | $345,758.46 | $405,039 | - | $59,280.54 | 17.15% | -0.002% |
| AMAT Applied Materials, Inc. | 567 | $90,029.83 | $296,042.04 | - | $206,012.21 | 228.83% | 0.0 |
| AMD Advanced Micro Devices, Inc. | 820 | $476,346 | $385,039.2 | - | -$91,306.8 | -19.17% | 0.0 |
| AMGN Amgen Inc. | 2,687 | $773,399 | $1.12M | - | $347,617.4 | 44.95% | 0.0 |
| AMLP Alerian MLP ETF | 15,973 | $707,280.55 | $879,313.65 | - | $172,033.1 | 24.32% | 0.0 |
| AMZN Amazon.com Inc | 4,672 | $741,763.88 | $1.27M | - | $530,281.56 | 71.49% | -2.093% |
| AVGO Broadcom Inc. | 677 | $255,737 | $285,964.8 | - | $30,227.8 | 11.82% | 0.0 |
| BA Boeing Company | 5,913 | $1.54M | $1.38M | - | -$161,912.66 | -10.51% | +0.193% |
| BAC Bank of America Corporation | 7,044 | $237,500.66 | $449,829.84 | - | $212,329.18 | 89.4% | 0.0 |
| BALL Ball Corp. | 4,200 | $262,080 | $262,836 | - | $756 | 0.29% | 0.0 |
| BIP Brookfield Infrastructure Partners L.P. | 17,300 | $544,777.34 | $681,274 | - | $136,496.66 | 25.06% | +3.686% |
| BND Vanguard Total Bond Market Index Fund | 28,450 | $2.09M | $2.05M | - | -$32,885.26 | -1.58% | 0.0 |
| BRK-B Berkshire Hathaway Inc. | 9,068 | $3.96M | $4.8M | - | $835,966.2 | 21.08% | 0.0 |
| BSV Vanguard Short-Term Bond ETF | 40,606 | $3.19M | $3.15M | - | -$46,805.43 | -1.47% | 0.0 |
| BUG Global X Cybersecurity ETF | 6,681 | $255,150 | $287,283 | - | $32,133 | 12.59% | 0.0 |
| CAT Caterpillar Inc. | 421 | $330,419.05 | $352,621.18 | - | $22,202.13 | 6.72% | 0.0 |
| COP ConocoPhillips | 2,326 | $220,016.34 | $292,889.92 | - | $72,873.58 | 33.12% | +2.349% |
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FAQ
Which stocks have generated the highest profits for David Novak?
The largest contributions to the portfolio's profits come from the following stocks: Vanguard Growth ETF - $1.7M, NVIDIA Corporation - $1.15M, Invesco QQQ Trust, Series 1 - $943,286.08, Applied Materials, Inc - $604,137.89, and Vanguard Financials ETF (primary ticker: VFH) - $540,049.45. These positions have been the main drivers of growth and have significantly impacted the investor's overall performance.
Which stocks have generated the largest losses for this investor?
The largest losses in the portfolio are associated with the following stocks: Flagstar Financial Corporation - $373,458.53, Oracle Corporation - $228,245.09, Equifax Inc - $122,157.24, Boeing Company - $87,690.61, and SBA Communications Corporation - $82,420.44. These positions have had the most negative impact on overall performance and highlight the weaker areas of the portfolio.
What dividends does David Novak's portfolio generate?
The portfolio generates substantial dividend income, with a total of $7.08M earned over time. The largest contributors to dividend income include Vanguard Value ETF - $270,461.81, Vanguard Short-Term Corporate Bond ETF - $259,942.98, Vanguard Large-Cap Index Fund ETF Shares - $254,118.99, Enterprise Products Partners L.P - $237,902.06, and SPDR S&P 500 ETF Trust - $184,972.83. This indicates that dividends play a meaningful role in the investor's overall strategy.
How stable are David Novak's monthly returns?
David Novak's monthly returns look fairly stable overall, although some fluctuations are still visible. The performance pattern suggests a strategy that remains reasonably controlled from month to month, even if it is not completely smooth. This may appeal to users looking for a balance between steadier results and meaningful upside potential.
Can David Novak's strategy be considered aggressive or moderate?
David Novak's strategy leans toward a moderately conservative profile. While there is still some exposure to market fluctuations, the overall structure and risk levels suggest a focus on maintaining stability rather than pursuing aggressive growth.
Should beginners follow David Novak's strategy?
David Novak's strategy may be suitable for beginners, but with some caution. While the overall approach is not overly complex, it still involves a certain level of risk and variability. Beginners should be prepared for occasional fluctuations and ensure they understand the strategy before trying to follow it.
