David Novak

David Novak Portfolio

Invests via Novak & Powell Financial Services, Inc. | Managed by David Novak, Joshua D. Powell
Invests via Novak & Powell Financial Services, Inc.
Managed by David Novak, Joshua D. Powell
Automatically Tracked
Tracking: 0 Updated: Jul 16 at 05:45 PM
David Novak Profile

Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.

Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.

Investment Philosophy & Strategy

Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.

Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.

Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
5.71%
Gain
Monthly
0.18%
Yearly
2.21%
Drawdown
26.86%
$209.71M
Equity
Holdings
$209.71M
Investment
$154.42M
$63.86M
Profit -$441,582.66
Realized
$8.57M
Unrealized
$55.29M
Dividends
$6.95M

Goals

Avg. 100% completed goals
Yearly
Gain > 5%
2026
100%
Yearly
Gain < 20%
2026
100%
Today
Compared To Yesterday
Gain
0%
Profit
-$441,582.66
Win %
83%
This Week
Compared To Last Week
Gain
-0.26%
Profit
-$543,087.19
Win %
83%
This Month
Compared to last month
Gain
0.27%
Profit
$572,450.63
Win %
83%
This Year
Compared to last year
Gain
13.08%
Profit
$24.26M
Win %
84%
Cintas Corporation logo
CTAS Cintas Corporation
+6.92%
+$37,390.04
Stryker Corporation logo
SYK Stryker Corporation
+3.99%
+$12,615
Merck & Co., Inc. logo
MRK Merck & Co., Inc.
+3.87%
+$23,708.8
Equifax Inc. logo
EFX Equifax Inc.
+3.71%
+$25,244.31
Automatic Data Processing Inc. logo
ADP Automatic Data Processing Inc.
+3.69%
+$13,481.5
Union Pacific Corporation logo
UNP Union Pacific Corporation
+3.66%
+$11,161.93
AbbVie Inc. logo
ABBV AbbVie Inc.
+3.23%
+$9,327.95
Philip Morris International Inc. logo
PM Philip Morris International Inc.
+3.23%
+$24,148.4
S&T Bancorp, Inc. logo
STBA S&T Bancorp, Inc.
+3.21%
+$21,874.1
Altria Group, Inc. logo
MO Altria Group, Inc.
+3.19%
+$12,147.75
UnitedHealth Group Incorporated logo
UNH UnitedHealth Group Incorporated
+3.07%
+$21,793.6
AT&T Inc. logo
T AT&T Inc.
+3%
+$6,922.5
Kroger Co. logo
KR Kroger Co.
+2.99%
+$8,340.15
Amgen Inc. logo
AMGN Amgen Inc.
+2.98%
+$30,316.84
The Coca-Cola Company logo
KO The Coca-Cola Company
+2.82%
+$8,700.15
Verizon Communications Inc. logo
VZ Verizon Communications Inc.
+2.8%
+$8,740.33
PepsiCo, Inc. logo
PEP PepsiCo, Inc.
+2.62%
+$6,244.45
Costco Wholesale Corporation logo
COST Costco Wholesale Corporation
+2.6%
+$10,439.42
iShares U.S. Consumer Staples ETF logo
IYK iShares U.S. Consumer Staples ETF
+2.58%
+$6,410.89
Walmart Inc. logo
WMT Walmart Inc.
+2.56%
+$17,107.2
Phillips 66 logo
PSX Phillips 66
+2.43%
+$7,727.4
Flagstar Bank, National Association logo
FLG Flagstar Bank, National Association
+2.37%
+$6,816.71
McDonald's Corporation logo
MCD McDonald's Corporation
+2.32%
+$12,120.36
Lowe's Companies Inc. logo
LOW Lowe's Companies Inc.
+2.3%
+$4,574.1
M&T Bank Corporation logo
MTB M&T Bank Corporation
+2.25%
+$9,500.48
Healthpeak Properties, Inc. logo
DOC Healthpeak Properties, Inc.
+2.09%
+$5,485.94
ProShares S&P 500 Dividend Aristocrats ETF logo
NOBL ProShares S&P 500 Dividend Aristocrats ETF
+2.04%
+$7,669.92
The Walt Disney Company logo
DIS The Walt Disney Company
+1.88%
+$9,250.65
Microsoft Corp. logo
MSFT Microsoft Corp.
+1.78%
+$80,666.21
Procter & Gamble Co logo
PG Procter & Gamble Co
+1.77%
+$24,033.26
Vanguard Health Care ETF logo
VHT Vanguard Health Care ETF
+1.73%
+$33,169.57
Vanguard Real Estate ETF logo
VNQ Vanguard Real Estate ETF
+1.7%
+$28,635
Pacer US Cash Cows 100 ETF logo
COWZ Pacer US Cash Cows 100 ETF
+1.59%
+$3,635.73
First Trust Capital Strength ETF logo
FTCS First Trust Capital Strength ETF
+1.57%
+$6,878.96
Alerian MLP ETF logo
AMLP Alerian MLP ETF
+1.5%
+$12,643.2
Invesco S&P 500 Low Volatility ETF logo
SPLV Invesco S&P 500 Low Volatility ETF
+1.49%
+$4,802.62
Apple Inc. logo
AAPL Apple Inc.
+1.49%
+$190,276.08
The Home Depot, Inc. logo
HD The Home Depot, Inc.
+1.46%
+$3,175
Dimensional US Targeted Value ETF logo
DFAT Dimensional US Targeted Value ETF
+1.44%
+$3,322.9
iShares S&P Small-Cap 600 Value ETF logo
IJS iShares S&P Small-Cap 600 Value ETF
+1.35%
+$31,488.62
Berkshire Hathaway Inc. logo
BRK-B Berkshire Hathaway Inc.
+1.24%
+$46,344.97
First Trust Health Care AlphaDEX Fund logo
FXH First Trust Health Care AlphaDEX Fund
+1.19%
+$6,498.46
Chevron Corporation logo
CVX Chevron Corporation
+1.18%
+$5,194.4
Enterprise Products Partners L.P. logo
EPD Enterprise Products Partners L.P.
+1.17%
+$18,436.88
Johnson & Johnson logo
JNJ Johnson & Johnson
+1.14%
+$29,016.06
Pfizer Inc. logo
PFE Pfizer Inc.
+1.09%
+$3,396.87
VANGUARD SMALL-CAP VALUE ETF logo
VBR VANGUARD SMALL-CAP VALUE ETF
+1.06%
+$8,283.77
iShares S&P Mid-Cap 400 Value ETF logo
IJJ iShares S&P Mid-Cap 400 Value ETF
+1.06%
+$20,029.96
Ecolab Inc. logo
ECL Ecolab Inc.
+1.06%
+$8,973.26
Danaher Corporation logo
DHR Danaher Corporation
+1.03%
+$2,682.43
Invesco S&P 500 Equal Weight Industrials ETF logo
RSPN Invesco S&P 500 Equal Weight Industrials ETF
+1%
+$2,946.87
Deere & Company logo
DE Deere & Company
+0.97%
+$2,990.54
Duke Energy Corporation logo
DUK Duke Energy Corporation
+0.9%
+$5,110.24
Invesco S&P SmallCap Industrials ETF logo
PSCI Invesco S&P SmallCap Industrials ETF
+0.89%
+$2,340.45
Exxon Mobil Corporation logo
XOM Exxon Mobil Corporation
+0.85%
+$7,559.58
The Southern Company logo
SO The Southern Company
+0.84%
+$4,710.37
ConocoPhillips logo
COP ConocoPhillips
+0.77%
+$2,062.28
Vanguard Mid-Cap Value ETF logo
VOE Vanguard Mid-Cap Value ETF
+0.76%
+$11,909.2
ISHARES S&P 500 VALUE ETF logo
IVE ISHARES S&P 500 VALUE ETF
+0.7%
+$5,702.56
Invesco S&P 500 Equal Weight Energy ETF logo
RSPG Invesco S&P 500 Equal Weight Energy ETF
+0.68%
+$1,414.33
iShares Core S&P Small-Cap ETF logo
IJR iShares Core S&P Small-Cap ETF
+0.67%
+$20,015.52
Evergy Inc. logo
EVRG Evergy Inc.
+0.64%
+$3,939.1
Brookfield Infrastructure Partners L.P. logo
BIP Brookfield Infrastructure Partners L.P.
+0.62%
+$4,164
The PNC Financial Services Group, Inc. logo
PNC The PNC Financial Services Group, Inc.
+0.58%
+$4,978.72
First Trust NYSE Arca Biotechnology Index Fund logo
FBT First Trust NYSE Arca Biotechnology Index Fund
+0.57%
+$2,139.48
Dominion Energy, Inc. logo
D Dominion Energy, Inc.
+0.55%
+$1,681.68
Honeywell International Inc. logo
HON Honeywell International Inc.
+0.53%
+$680.78
Vanguard Dividend Appreciation ETF logo
VIG Vanguard Dividend Appreciation ETF
+0.5%
+$22,407.17
3M Company logo
MMM 3M Company
+0.49%
+$3,543.15
Dimensional U.S. Small Cap ETF logo
DFAS Dimensional U.S. Small Cap ETF
+0.45%
+$1,781.2
SFL Corporation Ltd. logo
SFL SFL Corporation Ltd.
+0.43%
+$2,270.71
Vanguard Value ETF logo
VTV Vanguard Value ETF
+0.29%
+$16,884.65
First Trust Industrials/Producer Durables AlphaDEX Fund logo
FXR First Trust Industrials/Producer Durables AlphaDEX Fund
+0.27%
+$959.28
Vanguard High Dividend Yield ETF logo
VYM Vanguard High Dividend Yield ETF
+0.27%
+$1,326.12
Vanguard Financials ETF (primary ticker: VFH) logo
VFH Vanguard Financials ETF (primary ticker: VFH)
+0.22%
+$4,185
iShares Core S&P Mid-Cap ETF logo
IJH iShares Core S&P Mid-Cap ETF
+0.21%
+$6,963.2
Amazon.com Inc logo
AMZN Amazon.com Inc
+0.2%
+$2,402.61
Marriott International Inc. - Class A logo
MAR Marriott International Inc. - Class A
+0.16%
+$782.4
SPDR S&P International Dividend ETF logo
DWX SPDR S&P International Dividend ETF
+0.16%
+$1,484
Vanguard Small-Cap ETF logo
VB Vanguard Small-Cap ETF
+0.07%
+$288.42
Berkshire Hathaway Inc. logo
BRK-A Berkshire Hathaway Inc.
+0.06%
+$425.98
Electronic Arts Inc. logo
EA Electronic Arts Inc.
+0.06%
+$246.87
Bank of America Corporation logo
BAC Bank of America Corporation
+0.03%
+$140.82
iShares S&P Small-Cap 600 Growth ETF logo
IJT iShares S&P Small-Cap 600 Growth ETF
+0.03%
+$651.8
SPDR Bloomberg High Yield Bond ETF logo
JNK SPDR Bloomberg High Yield Bond ETF
+0.01%
+$30.59
Corning Incorporated logo
GLW Corning Incorporated
-10.73%
-$55,269.34
Intel Corporation logo
INTC Intel Corporation
-7.07%
-$48,681.36
General Electric Company logo
GE General Electric Company
-6.08%
-$29,109.76
iShares Semiconductor ETF logo
SOXX iShares Semiconductor ETF
-5.22%
-$30,418.51
The Goldman Sachs Group, Inc. logo
GS The Goldman Sachs Group, Inc.
-5.13%
-$22,682.88
Caterpillar Inc. logo
CAT Caterpillar Inc.
-4.34%
-$13,110.9
QUALCOMM Incorporated logo
QCOM QUALCOMM Incorporated
-4.11%
-$42,199.8
Texas Instruments Inc logo
TXN Texas Instruments Inc
-3.78%
-$24,428.56
Southern Copper Corporation logo
SCCO Southern Copper Corporation
-3.51%
-$29,284.2
GE Vernova Inc. logo
GEV GE Vernova Inc.
-3.47%
-$12,094.5
Applied Materials, Inc. logo
AMAT Applied Materials, Inc.
-3.19%
-$30,083.23
NVIDIA Corporation logo
NVDA NVIDIA Corporation
-3.09%
-$103,536.48
First Trust NASDAQ-100 Technology Index Fund logo
QTEC First Trust NASDAQ-100 Technology Index Fund
-2.86%
-$97,259.65
Cisco Systems, Inc. logo
CSCO Cisco Systems, Inc.
-2.77%
-$11,179.62
State Street Technology Select Sector SPDR ETF logo
XLK State Street Technology Select Sector SPDR ETF
-2.62%
-$14,427.56
First Trust Technology AlphaDEX Fund logo
FXL First Trust Technology AlphaDEX Fund
-2.51%
-$51,266.48
Vanguard Information Technology ETF logo
VGT Vanguard Information Technology ETF
-2.25%
-$8,463
iShares MSCI Emerging Markets ETF logo
EEM iShares MSCI Emerging Markets ETF
-2.24%
-$12,786.06
iShares Core MSCI Emerging Markets ETF logo
IEMG iShares Core MSCI Emerging Markets ETF
-2.1%
-$6,004.87
iShares U.S. Technology ETF logo
IYW iShares U.S. Technology ETF
-2.03%
-$9,536.29
Invesco Next Gen Connectivity ETF logo
KNCT Invesco Next Gen Connectivity ETF
-2%
-$5,703.03
Dimensional Emerging Core Equity Market ETF logo
DFAE Dimensional Emerging Core Equity Market ETF
-1.99%
-$4,767.84
SPDR Gold Shares logo
GLD SPDR Gold Shares
-1.94%
-$8,356.39
iShares Gold Trust logo
IAU iShares Gold Trust
-1.89%
-$54,753.12
Tesla, Inc. logo
TSLA Tesla, Inc.
-1.86%
-$12,774.3
iShares Russell Top 200 Growth ETF logo
IWY iShares Russell Top 200 Growth ETF
-1.72%
-$6,886.2
Reaves Utility Income Fund logo
UTG Reaves Utility Income Fund
-1.72%
-$5,770.92
SBA Communications Corporation logo
SBAC SBA Communications Corporation
-1.64%
-$8,246.63
Vanguard Mid-Cap Growth ETF logo
VOT Vanguard Mid-Cap Growth ETF
-1.58%
-$25,239.28
Invesco QQQ Trust, Series 1 logo
QQQ Invesco QQQ Trust, Series 1
-1.57%
-$230,480.94
FT Vest Gold Strategy Target Fund logo
IGLD FT Vest Gold Strategy Target Fund
-1.56%
-$5,980
First Trust Dorsey Wright Focus 5 ETF logo
FV First Trust Dorsey Wright Focus 5 ETF
-1.56%
-$14,543.22
Neos NASDAQ-100 High Income ETF logo
QQQI Neos NASDAQ-100 High Income ETF
-1.51%
-$4,902.69
RTX Corporation logo
RTX RTX Corporation
-1.45%
-$3,135.37
JPMorgan Nasdaq Equity Premium Income ETF logo
JEPQ JPMorgan Nasdaq Equity Premium Income ETF
-1.39%
-$3,582.15
Vanguard Small-Cap Growth ETF logo
VBK Vanguard Small-Cap Growth ETF
-1.39%
-$16,298.24
MFS High Income Municipal Trust logo
CXE MFS High Income Municipal Trust
-1.35%
-$1,909.15
Vanguard FTSE Emerging Markets ETF logo
VWO Vanguard FTSE Emerging Markets ETF
-1.27%
-$24,201.53
Vanguard Total International Stock Index Fund Investor Shares logo
VXUS Vanguard Total International Stock Index Fund Investor Shares
-1.16%
-$9,210.74
Vanguard FTSE All-World ex-US ETF logo
VEU Vanguard FTSE All-World ex-US ETF
-1.15%
-$18,702.62
Boeing Company logo
BA Boeing Company
-1.06%
-$13,859.97
Vanguard Growth ETF logo
VUG Vanguard Growth ETF
-1.04%
-$141,812.19
Yum! Brands, Inc. logo
YUM Yum! Brands, Inc.
-1.02%
-$2,338.95
Invesco S&P 500 Top 50 ETF logo
XLG Invesco S&P 500 Top 50 ETF
-0.88%
-$3,852.58
Raymond James Financial Inc. logo
RJF Raymond James Financial Inc.
-0.87%
-$4,578.77
JPMorgan Chase & Co. logo
JPM JPMorgan Chase & Co.
-0.85%
-$13,516.85
First Trust Dow Jones Internet Index Fund logo
FDN First Trust Dow Jones Internet Index Fund
-0.75%
-$22,109.67
Vanguard Total World Stock ETF logo
VT Vanguard Total World Stock ETF
-0.69%
-$37,790.3
Dimensional International Core Equity Market ETF logo
DFAI Dimensional International Core Equity Market ETF
-0.66%
-$1,868.08
iShares S&P Mid-Cap 400 Growth ETF logo
IJK iShares S&P Mid-Cap 400 Growth ETF
-0.59%
-$10,591.45
Vanguard Large-Cap Index Fund ETF Shares logo
VV Vanguard Large-Cap Index Fund ETF Shares
-0.53%
-$52,402.85
Industrial Select Sector SPDR Fund logo
XLI Industrial Select Sector SPDR Fund
-0.51%
-$1,978.6
BNY Mellon Strategic Municipals, Inc. logo
LEO BNY Mellon Strategic Municipals, Inc.
-0.47%
-$805.71
Vanguard S&P 500 ETF logo
VOO Vanguard S&P 500 ETF
-0.47%
-$1,729
SPDR S&P 500 ETF Trust logo
SPY SPDR S&P 500 ETF Trust
-0.46%
-$35,595.79
iShares Core S&P 500 ETF logo
IVV iShares Core S&P 500 ETF
-0.46%
-$3,666.35
VANGUARD TOTAL STOCK MKT ETF logo
VTI VANGUARD TOTAL STOCK MKT ETF
-0.44%
-$17,651.16
iShares Dow Jones U.S. ETF logo
IYY iShares Dow Jones U.S. ETF
-0.41%
-$5,522.46
Vanguard FTSE Europe ETF logo
VGK Vanguard FTSE Europe ETF
-0.39%
-$4,307.67
NEOS S&P 500 High Income ETF logo
SPYI NEOS S&P 500 High Income ETF
-0.36%
-$1,631.57
iShares Biotechnology ETF logo
IBB iShares Biotechnology ETF
-0.31%
-$6,370.23
Vanguard Materials ETF logo
VAW Vanguard Materials ETF
-0.28%
-$1,866.25
BNY Mellon Strategic Municipal Bond Fund, Inc. logo
DSM BNY Mellon Strategic Municipal Bond Fund, Inc.
-0.25%
-$273.82
Vanguard Mid-Cap ETF logo
VO Vanguard Mid-Cap ETF
-0.22%
-$590.53
SPDR Dow Jones Industrial Average ETF Trust logo
DIA SPDR Dow Jones Industrial Average ETF Trust
-0.16%
-$6,758.35
Vanguard International Dividend Appreciation Index Fund logo
VIGI Vanguard International Dividend Appreciation Index Fund
-0.16%
-$663.25
MFS Municipal High Income Fund logo
CMU MFS Municipal High Income Fund
-0.15%
-$153.94
iShares Expanded Tech-Software Sector ETF logo
IGV iShares Expanded Tech-Software Sector ETF
-0.15%
-$801.5
Vanguard Utilities ETF logo
VPU Vanguard Utilities ETF
-0.09%
-$1,071.72
First Trust Preferred Securities and Income ETF logo
FPE First Trust Preferred Securities and Income ETF
-0.08%
-$175.16
Vanguard Intermediate-Term Corporate Bond Fund logo
VCIT Vanguard Intermediate-Term Corporate Bond Fund
-0.08%
-$1,319.54
Invesco Financial Preferred ETF logo
PGF Invesco Financial Preferred ETF
-0.07%
-$163.48
Vanguard Total Bond Market Index Fund logo
BND Vanguard Total Bond Market Index Fund
-0.05%
-$517.72
DNP Select Income Fund Inc. logo
DNP DNP Select Income Fund Inc.
-0.04%
-$297.25
NextEra Energy, Inc. logo
NEE NextEra Energy, Inc.
-0.04%
-$226.8
Vanguard Short-Term Bond ETF logo
BSV Vanguard Short-Term Bond ETF
-0.04%
-$629.23
Vanguard Short-Term Treasury Fund logo
VGSH Vanguard Short-Term Treasury Fund
-0.03%
-$129
Vanguard Short-Term Corporate Bond ETF logo
VCSH Vanguard Short-Term Corporate Bond ETF
-0.02%
-$513.48
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Dividends

Dividend Analysis

Yearly
$
Trades
1279
Longs Won
999/1279 78%
Profit Factor
20.3
Profitability
Shorts Won
0/0 0%
Standard Deviation
$265,054.89
Average Win
$67,233.61
Best Trade
(Jul 16) $5.32M
Sharpe Ratio
-13.23
Average Loss
-$11,819.48
Worst Trade
(Jul 11) -$383,362.03
Z-Score
26.6 (100%)
Commissions
$0
Avg. Trade Length
1y 2m 2w 6d
Expectancy
$49,927.22
Loss Size 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Probability of Loss <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01%
Consecutive Losing Trades 17,857 16,071 14,286 12,500 10,714 8,929 7,143 5,357 3,571 1,786
Hover over the desired column for a detailed explanation.

Returns

Overall, Monthly
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Option values are updated at end of day.
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Option values are updated at end of day.
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Account USV