David Novak Portfolio
Invests via Novak & Powell Financial Services, Inc. | Managed by David Novak, Joshua D. Powell
Invests via Novak & Powell Financial Services, Inc.
Managed by David Novak, Joshua D. Powell
Automatically Tracked
David Novak Profile
Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.
Seasoned consumer-brand executive and investor, David Novak led one of the largest global restaurant franchisors to scale through franchising, international expansion and brand marketing. He is known for operational focus on unit economics, franchisee relations and C-suite talent development, and serves on corporate boards and in private-equity advisory roles. Investors view him as a strategic operator with expertise in consumer retail, franchising and IPO/exit preparation; he also engages in leadership development and philanthropy.
Investment Philosophy & Strategy
Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.
Combines operator-first capital allocation with a bias toward scalable consumer brands and franchised retail concepts, prioritizing unit economics, cash-flow resilience and strong franchisor-franchisee alignment. Favors growth capital and later-stage situations where governance, C-suite talent and brand marketing drive value creation. Employs pragmatic risk controls: conservative leverage, clear KPIs for same-store sales and margin recovery, and milestone-based funding. Investment horizon is multi-year, oriented to IPO or strategic exit while preserving operational optionality.
Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
47.43%
Gain +0.08%
Monthly
1.16%
Yearly
14.92%
Drawdown
16.45%
$216.9M
Equity
Holdings
$216.9M
Investment
$159M
$68.43M
Profit +$150,815.34
Realized
$10.53M
Unrealized
$57.9M
Dividends
$7.66M
Goals
Avg. 71.5% completed goals
Yearly
Gain > 5% 2026
Yearly
Gain < 20% 2026
Today
Compared To Yesterday
Gain
0.08%
Profit
$150,815.34
Win %
77%
This Week
Compared To Last Week
Gain
-0.49%
Profit
-$1.06M
Win %
77%
This Month
Compared to last month
Gain
1.2%
Profit
$2.57M
Win %
77%
This Year
Compared to last year
Gain
2.16%
Profit
$4.59M
Win %
78%
GE General Electric Company
+2.67%
+$11,034 
RTX RTX Corporation
+2.58%
+$5,321.28 
PNC The PNC Financial Services Group, Inc.
+2.28%
+$16,517.24 
JPM JPMorgan Chase & Co.
+2.19%
+$33,790.62 
SCCO Southern Copper Corporation
+2.19%
+$20,732.54 
PM Philip Morris International Inc.
+2.17%
+$17,942.56 
MAR Marriott International Inc. - Class A
+1.74%
+$8,762.89 
TXN Texas Instruments Inc
+1.66%
+$9,491.5 
COP ConocoPhillips
+1.5%
+$4,942.75 
VAW Vanguard Materials ETF
+1.47%
+$9,648.05 
BAC Bank of America Corporation
+1.44%
+$5,247.78 
RSPG Invesco S&P 500 Equal Weight Energy ETF
+1.44%
+$4,109.87 
BA Boeing Company
+1.42%
+$15,787.71 
EPD Enterprise Products Partners L.P.
+1.41%
+$21,192.5 
GEV GE Vernova Inc.
+1.37%
+$4,787.9 
PEP PepsiCo, Inc.
+1.3%
+$2,958.53 
EVRG Evergy Inc.
+1.23%
+$7,220 
MO Altria Group, Inc.
+1.18%
+$4,699.74 
DUK Duke Energy Corporation
+1.17%
+$6,370.37 
PG Procter & Gamble Co
+1.13%
+$16,329.72 
STBA S&T Bancorp, Inc.
+1.13%
+$7,600.45 
DNP DNP Select Income Fund Inc.
+1.12%
+$6,618.26 
JNJ Johnson & Johnson
+1.1%
+$28,507.58 
HD The Home Depot, Inc.
+1.08%
+$2,117.88 
D Dominion Energy, Inc.
+1.07%
+$2,907.8 
SO The Southern Company
+1.06%
+$5,628.75 
GS The Goldman Sachs Group, Inc.
+1.05%
+$3,617.07 
KO The Coca-Cola Company
+1.05%
+$2,735.4 
DIS The Walt Disney Company
+1.05%
+$5,863.8 
ES Eversource Energy
+1.05%
+$1,965.12 
IYK iShares U.S. Consumer Staples ETF
+1.02%
+$3,558.36 
BRK-B Berkshire Hathaway Inc.
+1.01%
+$48,241.76 
VIGI Vanguard International Dividend Appreciation Index Fund
+1.01%
+$4,183.38 
LOW Lowe's Companies Inc.
+1%
+$1,853.34 
NEE NextEra Energy, Inc.
+0.99%
+$4,413.24 
DFAI Dimensional International Core Equity Market ETF
+0.94%
+$2,650.05 
PSX Phillips 66
+0.92%
+$4,149.6 
VFH Vanguard Financials ETF (primary ticker: VFH)
+0.92%
+$17,691.37 
VPU Vanguard Utilities ETF
+0.92%
+$9,853.87 
CVX Chevron Corporation
+0.91%
+$4,837.98 
MFM MFS Municipal Income Trust
+0.88%
+$2,007.72 
VGK Vanguard FTSE Europe ETF
+0.87%
+$9,588.5 
XLI Industrial Select Sector SPDR Fund
+0.86%
+$3,078.72 
MMM 3M Company
+0.77%
+$5,713.73 
AAPL Apple Inc.
+0.73%
+$97,047.5 
SPLV Invesco S&P 500 Low Volatility ETF
+0.73%
+$2,284.45 
LEO BNY Mellon Strategic Municipals, Inc.
+0.71%
+$1,086.52 
MRK Merck & Co., Inc.
+0.7%
+$5,049.62 
VZ Verizon Communications Inc.
+0.7%
+$2,131.87 
NSC Norfolk Southern Corporation
+0.67%
+$1,508.56 
FLG Flagstar Bank, National Association
+0.67%
+$990.6 
SYK Stryker Corporation
+0.66%
+$1,919.99 
RSPN Invesco S&P 500 Equal Weight Industrials ETF
+0.65%
+$1,815.28 
VYM Vanguard High Dividend Yield ETF
+0.62%
+$3,037.35 
CAT Caterpillar Inc.
+0.62%
+$1,907.12 
AMLP Alerian MLP ETF
+0.62%
+$5,111.36 
FTCS First Trust Capital Strength ETF
+0.6%
+$2,710.82 
DFAT Dimensional US Targeted Value ETF
+0.59%
+$1,332.45 
IGLD FT Vest Gold Strategy Target Fund
+0.59%
+$2,232 
NOBL ProShares S&P 500 Dividend Aristocrats ETF
+0.59%
+$2,613.34 
COST Costco Wholesale Corporation
+0.58%
+$2,425.36 
NVDA NVIDIA Corporation
+0.56%
+$19,154 
VNQ Vanguard Real Estate ETF
+0.55%
+$8,779.21 
T AT&T Inc.
+0.53%
+$1,299.37 
PSCI Invesco S&P SmallCap Industrials ETF
+0.53%
+$1,246.95 
VTV Vanguard Value ETF
+0.53%
+$31,869.44 
UNP Union Pacific Corporation
+0.51%
+$1,569.64 
UTG Reaves Utility Income Fund
+0.51%
+$1,500.85 
VOE Vanguard Mid-Cap Value ETF
+0.51%
+$6,971.12 
XOM Exxon Mobil Corporation
+0.5%
+$5,179.11 
IJJ iShares S&P Mid-Cap 400 Value ETF
+0.49%
+$9,188.2 
FXR First Trust Industrials/Producer Durables AlphaDEX Fund
+0.49%
+$1,638.77 
BALL Ball Corp.
+0.48%
+$1,260 
SBAC SBA Communications Corporation
+0.46%
+$2,272.2 
IVE ISHARES S&P 500 VALUE ETF
+0.46%
+$4,100.22 
WMT Walmart Inc.
+0.46%
+$3,214.62 
DWX SPDR S&P International Dividend ETF
+0.45%
+$4,261.32 
RJF Raymond James Financial Inc.
+0.43%
+$2,074.28 
VIG Vanguard Dividend Appreciation ETF
+0.43%
+$17,734.72 
TSLA Tesla, Inc.
+0.42%
+$2,723.4 
COWZ Pacer US Cash Cows 100 ETF
+0.41%
+$1,039.36 
IJS iShares S&P Small-Cap 600 Value ETF
+0.41%
+$8,866.73 
CTAS Cintas Corporation
+0.4%
+$2,411.62 
KR Kroger Co.
+0.4%
+$1,239.5 
VXUS Vanguard Total International Stock Index Fund Investor Shares
+0.36%
+$2,994.18 
ABBV AbbVie Inc.
+0.36%
+$1,206.66 
ADP Automatic Data Processing Inc.
+0.32%
+$1,369 
VEU Vanguard FTSE All-World ex-US ETF
+0.32%
+$5,223.68 
DIA SPDR Dow Jones Industrial Average ETF Trust
+0.32%
+$12,885.6 
GLD SPDR Gold Shares
+0.28%
+$1,256.18 
PGF Invesco Financial Preferred ETF
+0.27%
+$569.7 
IAU iShares Gold Trust
+0.27%
+$7,868.49 
AMGN Amgen Inc.
+0.26%
+$3,063.18 
VO Vanguard Mid-Cap ETF
+0.19%
+$513.51 
DSM BNY Mellon Strategic Municipal Bond Fund, Inc.
+0.19%
+$185.02 
IJR iShares Core S&P Small-Cap ETF
+0.18%
+$5,195.47 
FPE First Trust Preferred Securities and Income ETF
+0.17%
+$350.31 
PFE Pfizer Inc.
+0.12%
+$433.79 
VIOO Vanguard S&P Small-Cap 600 ETF
+0.11%
+$188.79 
VT Vanguard Total World Stock ETF
+0.1%
+$5,513.12 
IJH iShares Core S&P Mid-Cap ETF
+0.09%
+$3,010.34 
VGSH Vanguard Short-Term Treasury Fund
+0.09%
+$430 
BSV Vanguard Short-Term Bond ETF
+0.09%
+$2,639.39 
SPYI NEOS S&P 500 High Income ETF
+0.08%
+$376.69 
DOC Healthpeak Properties, Inc.
+0.08%
+$183.81 
VCSH Vanguard Short-Term Corporate Bond ETF
+0.07%
+$713.9 
IVV iShares Core S&P 500 ETF
+0.06%
+$485.76 
VOO Vanguard S&P 500 ETF
+0.06%
+$215.46 
BND Vanguard Total Bond Market Index Fund
+0.06%
+$1,098.17 
VCIT Vanguard Intermediate-Term Corporate Bond Fund
+0.04%
+$763.87 
DFAS Dimensional U.S. Small Cap ETF
+0.03%
+$141.68 
VV Vanguard Large-Cap Index Fund ETF Shares
+0.02%
+$2,419.53 
VTI VANGUARD TOTAL STOCK MKT ETF
+0.01%
+$583.66 
SPY SPDR S&P 500 ETF Trust
+0.01%
+$766.1 
IYY iShares Dow Jones U.S. ETF
+0.01%
+$73.32 
EA Electronic Arts Inc.
0%
$0 9219
921932959
0%
$0 
BUG Global X Cybersecurity ETF
-3.21%
-$10,021.5 
AMD Advanced Micro Devices, Inc.
-2.56%
-$11,815.38 
IGV iShares Expanded Tech-Software Sector ETF
-2.18%
-$13,204.75 
INTC Intel Corporation
-2.09%
-$11,908.16 
ORCL Oracle Corporation
-2.05%
-$7,515.64 
KNCT Invesco Next Gen Connectivity ETF
-1.97%
-$5,578.72 
UNH UnitedHealth Group Incorporated
-1.96%
-$13,564.94 
GLW Corning Incorporated
-1.77%
-$7,361.86 
IBB iShares Biotechnology ETF
-1.76%
-$40,486.43 
FXL First Trust Technology AlphaDEX Fund
-1.72%
-$37,753.21 
QTEC First Trust NASDAQ-100 Technology Index Fund
-1.65%
-$56,182.37 
FDN First Trust Dow Jones Internet Index Fund
-1.55%
-$47,931.57 
AVGO Broadcom Inc.
-1.53%
-$3,567.78 
AMAT Applied Materials, Inc.
-1.53%
-$3,728.88 
BIP Brookfield Infrastructure Partners L.P.
-1.35%
-$8,736.5 
SOXX iShares Semiconductor ETF
-1.24%
-$6,694.27 
IGM iShares Expanded Tech Sector ETF
-1.23%
-$3,037.5 
FBT First Trust NYSE Arca Biotechnology Index Fund
-1.03%
-$4,195.8 
SPCX Space Exploration Technologies Corp. Class A
-0.98%
-$2,209.8 
XLK State Street Technology Select Sector SPDR ETF
-0.95%
-$5,455.8 
VBK Vanguard Small-Cap Growth ETF
-0.88%
-$17,487.54 
DHR Danaher Corporation
-0.87%
-$2,208.99 
MTB M&T Bank Corporation
-0.86%
-$3,199.76 
IYW iShares U.S. Technology ETF
-0.86%
-$4,214.15 
VGT Vanguard Information Technology ETF
-0.83%
-$3,279.3 
CSCO Cisco Systems, Inc.
-0.78%
-$2,825.96 
QCOM QUALCOMM Incorporated
-0.78%
-$7,985.85 
FV First Trust Dorsey Wright Focus 5 ETF
-0.76%
-$7,374.38 
EFX Equifax Inc.
-0.7%
-$2,679.21 
EEM iShares MSCI Emerging Markets ETF
-0.7%
-$2,088.39 
FXH First Trust Health Care AlphaDEX Fund
-0.69%
-$4,120.83 
GOOG Alphabet Inc
-0.68%
-$1,387.68 
QQQ Invesco QQQ Trust, Series 1
-0.67%
-$99,853.56 
DFAE Dimensional Emerging Core Equity Market ETF
-0.66%
-$1,548 
IEMG iShares Core MSCI Emerging Markets ETF
-0.62%
-$1,927.39 
VWO Vanguard FTSE Emerging Markets ETF
-0.62%
-$11,726.35 
MSFT Microsoft Corp.
-0.61%
-$37,774.96 
QQQI Neos NASDAQ-100 High Income ETF
-0.59%
-$1,886.95 
DE Deere & Company
-0.52%
-$1,772.19 
SFL SFL Corporation Ltd.
-0.48%
-$2,889.66 
VOT Vanguard Mid-Cap Growth ETF
-0.46%
-$7,325.1 
IWY iShares Russell Top 200 Growth ETF
-0.43%
-$1,731.9 
IJK iShares S&P Mid-Cap 400 Growth ETF
-0.4%
-$7,147.36 
YUM Yum! Brands, Inc.
-0.39%
-$892.67 
VUG Vanguard Growth ETF
-0.35%
-$50,393.7 
IVW ISHARES S&P 500 GROWTH ETF (3IS8)
-0.34%
-$728.64 
EEMV iShares MSCI Emerging Markets Minimum Volatility Factor ETF
-0.23%
-$744.77 
VHT Vanguard Health Care ETF
-0.22%
-$4,800.48 
MCD McDonald's Corporation
-0.21%
-$990 
AMZN Amazon.com Inc
-0.2%
-$2,429.39 
ECL Ecolab Inc.
-0.18%
-$1,619.16 
JNK SPDR Bloomberg High Yield Bond ETF
-0.07%
-$373.08 
XLG Invesco S&P 500 Top 50 ETF
-0.06%
-$187.35 
IJT iShares S&P Small-Cap 600 Growth ETF
-0.03%
-$474.08 Events
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Dividends
Dividend Analysis
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| Trades 1421 | Longs Won 1090/1421 76% | Profit Factor 17.89 |
| Profitability | Shorts Won 0/0 0% | Standard Deviation $271,215.8 |
| Average Win $66,497.43 | Best Trade (Oct 16) $5.75M | Sharpe Ratio -11.3 |
| Average Loss -$12,241.21 | Worst Trade (Oct 15) -$438,257.37 | Z-Score 19.22 (100%) |
| Commissions $0 | Avg. Trade Length 1y 3m 3w 2d | Expectancy $48,156.48 |
| Loss Size | 100% | 90% | 80% | 70% | 60% | 50% | 40% | 30% | 20% | 10% |
| Probability of Loss | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Consecutive Losing Trades | 17,857 | 16,071 | 14,286 | 12,500 | 10,714 | 8,929 | 7,143 | 5,357 | 3,571 | 1,786 |
Hover over the desired column for a detailed explanation.
Returns
Overall, Monthly| Symbol | Quantity | Cost | Value | Comm. | Profit ($) | Gain (%) | Change |
|---|---|---|---|---|---|---|---|
| 9219 921932959 | 4,973 | $400,675 | $400,675 | - | - | - | 0.0 |
| AAPL Apple Inc. | 38,819 | $7.53M | $13.37M | - | $5.85M | 77.7% | +0.731% |
| ABBV AbbVie Inc. | 1,183 | $247,862.33 | $336,468.86 | - | $88,606.53 | 35.75% | +0.36% |
| ADP Automatic Data Processing Inc. | 1,480 | $345,758.46 | $424,131 | - | $78,372.54 | 22.67% | +0.324% |
| AMAT Applied Materials, Inc. | 567 | $90,029.83 | $240,086.79 | - | $150,056.96 | 166.67% | -1.529% |
| AMD Advanced Micro Devices, Inc. | 820 | $476,346 | $449,213.22 | - | -$27,132.78 | -5.7% | -2.563% |
| AMGN Amgen Inc. | 2,687 | $773,399 | $1.17M | - | $395,902.79 | 51.19% | +0.263% |
| AMLP Alerian MLP ETF | 15,973 | $707,280.55 | $834,269.79 | - | $126,989.24 | 17.95% | +0.616% |
| AMZN Amazon.com Inc | 4,672 | $741,763.88 | $1.19M | - | $446,045.4 | 60.13% | -0.204% |
| AVGO Broadcom Inc. | 677 | $255,737 | $229,543.62 | - | -$26,193.38 | -10.24% | -1.531% |
| BA Boeing Company | 5,913 | $1.54M | $1.13M | - | -$409,312.58 | -26.56% | +1.415% |
| BAC Bank of America Corporation | 7,044 | $237,500.66 | $369,422.58 | - | $131,921.92 | 55.55% | +1.441% |
| BALL Ball Corp. | 4,200 | $262,080 | $264,999 | - | $2,919 | 1.11% | +0.478% |
| BIP Brookfield Infrastructure Partners L.P. | 17,300 | $544,777.34 | $636,034.5 | - | $91,257.16 | 16.75% | -1.355% |
| BND Vanguard Total Bond Market Index Fund | 28,450 | $2.09M | $2.02M | - | -$69,910.09 | -3.35% | +0.055% |
| BRK-B Berkshire Hathaway Inc. | 9,068 | $3.96M | $4.82M | - | $850,293.64 | 21.45% | +1.012% |
| BSV Vanguard Short-Term Bond ETF | 40,606 | $3.19M | $3.11M | - | -$80,711.44 | -2.53% | +0.085% |
| BUG Global X Cybersecurity ETF | 6,681 | $255,150 | $302,649.3 | - | $47,499.3 | 18.62% | -3.205% |
| CAT Caterpillar Inc. | 421 | $330,419.05 | $311,611.56 | - | -$18,807.49 | -5.69% | +0.616% |
| COP ConocoPhillips | 2,326 | $220,016.34 | $334,606.73 | - | $114,590.39 | 52.08% | +1.499% |
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FAQ
Which stocks have generated the highest profits for David Novak?
The largest contributions to the portfolio's profits come from the following stocks: Vanguard Growth ETF - $1.71M, NVIDIA Corporation - $1.15M, Invesco QQQ Trust, Series 1 - $958,724.96, Applied Materials, Inc - $604,438.4, and Vanguard Value ETF - $556,991.17. These positions have been the main drivers of growth and have significantly impacted the investor's overall performance.
Which stocks have generated the largest losses for this investor?
The largest losses in the portfolio are associated with the following stocks: Flagstar Financial Corporation - $373,458.53, Oracle Corporation - $226,881.09, Equifax Inc - $120,829.48, Boeing Company - $87,690.61, and SBA Communications Corporation - $79,059.19. These positions have had the most negative impact on overall performance and highlight the weaker areas of the portfolio.
What dividends does David Novak's portfolio generate?
The portfolio generates substantial dividend income, with a total of $7.66M earned over time. The largest contributors to dividend income include Vanguard Value ETF - $297,939.75, Vanguard Large-Cap Index Fund ETF Shares - $279,737.49, Vanguard Short-Term Corporate Bond ETF - $268,489.79, Enterprise Products Partners L.P - $237,902.06, and SPDR S&P 500 ETF Trust - $204,261.56. This indicates that dividends play a meaningful role in the investor's overall strategy.
How stable are David Novak's monthly returns?
David Novak's monthly returns look fairly stable overall, although some fluctuations are still visible. The performance pattern suggests a strategy that remains reasonably controlled from month to month, even if it is not completely smooth. This may appeal to users looking for a balance between steadier results and meaningful upside potential.
Can David Novak's strategy be considered aggressive or moderate?
David Novak's strategy leans toward a moderately conservative profile. While there is still some exposure to market fluctuations, the overall structure and risk levels suggest a focus on maintaining stability rather than pursuing aggressive growth.
Should beginners follow David Novak's strategy?
David Novak's strategy may be suitable for beginners, but with some caution. While the overall approach is not overly complex, it still involves a certain level of risk and variability. Beginners should be prepared for occasional fluctuations and ensure they understand the strategy before trying to follow it.
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