DT

Desaree Tatum Portfolio

Invests via Heritage Wealth Management Inc. | Managed by Desaree Tatum
Invests via Heritage Wealth Management Inc.
Managed by Desaree Tatum
Automatically Tracked
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Desaree Tatum Profile

With a dynamic career rooted in entrepreneurship and business development, Desaree Tatum stands out as a driving force in the consumer goods sector. Her leadership journey encompasses founding and scaling successful startups that prioritize innovation and market responsiveness. Tatum's adeptness at navigating competitive landscapes has solidified her reputation as an influential figure in building strong brands and creating sustainable growth pathways. In addition to her operational expertise, she actively engages with emerging entrepreneurs, fostering an ecosystem of collaboration within the industry. This commitment to mentorship further amplifies her impact on business dynamics while reinforcing strategic partnerships essential for long-term success.

With a dynamic career rooted in entrepreneurship and business development, Desaree Tatum stands out as a driving force in the consumer goods sector. Her leadership journey encompasses founding and scaling successful startups that prioritize innovation and market responsiveness. Tatum's adeptness at navigating competitive landscapes has solidified her reputation as an influential figure in building strong brands and creating sustainable growth pathways. In addition to her operational expertise, she actively engages with emerging entrepreneurs, fostering an ecosystem of collaboration within the industry. This commitment to mentorship further amplifies her impact on business dynamics while reinforcing strategic partnerships essential for long-term success.

Investment Philosophy & Strategy

The consumer goods market thrives on innovation, and Desaree Tatum embraces this dynamic through her entrepreneurial ventures. Her strategic foresight has consistently enabled the identification of trends that resonate with consumers while positioning brands for sustainable success. Focusing on scalable business models, she leverages her operational expertise to enhance competitiveness within a rapidly evolving landscape. By actively mentoring nascent entrepreneurs, she cultivates collaborative ecosystems that drive creativity and growth in the industry. This proactive engagement not only reinforces community ties but also sets a precedent for transformative practices across markets.

The consumer goods market thrives on innovation, and Desaree Tatum embraces this dynamic through her entrepreneurial ventures. Her strategic foresight has consistently enabled the identification of trends that resonate with consumers while positioning brands for sustainable success. Focusing on scalable business models, she leverages her operational expertise to enhance competitiveness within a rapidly evolving landscape. By actively mentoring nascent entrepreneurs, she cultivates collaborative ecosystems that drive creativity and growth in the industry. This proactive engagement not only reinforces community ties but also sets a precedent for transformative practices across markets.

Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
33.56%
Gain +1.26%
Monthly
1.25%
Yearly
16.02%
Drawdown
15.47%
$219.19M
Equity
Holdings
$219.19M
Investment
$166.41M
$74.16M
Profit +$3.18M
Realized
$21.39M
Unrealized
$52.77M
Dividends
$12.28M

Goals

Avg. 0% completed goals
Today
Compared To Yesterday
Gain
1.26%
Profit
$3.18M
Win %
79%
This Week
Compared To Last Week
Gain
-0.97%
Profit
-$2.15M
Win %
79%
This Month
Compared to last month
Gain
-1.31%
Profit
-$2.91M
Win %
79%
This Year
Compared to last year
Gain
-41.54%
Profit
-$148.67M
Win %
80%
Applied Materials, Inc. logo
AMAT Applied Materials, Inc.
+11.17%
+$52,290.41
ASML Holding N.V. New York Registry Shares logo
ASML ASML Holding N.V. New York Registry Shares
+9.48%
+$34,526.11
Advanced Micro Devices, Inc. logo
AMD Advanced Micro Devices, Inc.
+7.96%
+$276,885.82
Freeport-McMoRan Inc. logo
FCX Freeport-McMoRan Inc.
+6.85%
+$125,417.5
VanEck Semiconductor ETF logo
SMH VanEck Semiconductor ETF
+6.78%
+$31,927.5
SPDR S&P Aerospace & Defense ETF logo
XAR SPDR S&P Aerospace & Defense ETF
+6.64%
+$15,646.79
Sprott Physical Silver Trust logo
PSLV Sprott Physical Silver Trust
+6.18%
+$63,909.65
Vertiv Holdings Co logo
VRT Vertiv Holdings Co
+6.06%
+$17,983.68
Boeing Company logo
BA Boeing Company
+6.05%
+$28,970.88
Joby Aviation, Inc. logo
JOBY Joby Aviation, Inc.
+5.53%
+$5,390
D.R. Horton, Inc. logo
DHI D.R. Horton, Inc.
+5.28%
+$33,535.85
BARRICK MINING CORP Common Stock (ABR0) logo
B BARRICK MINING CORP Common Stock (ABR0)
+5.2%
+$17,329.86
INVESCO AEROSPACE & DEFENSE ETF (P3WR) logo
PPA INVESCO AEROSPACE & DEFENSE ETF (P3WR)
+5.17%
+$10,773.04
Keysight Technologies, Inc. logo
KEYS Keysight Technologies, Inc.
+4.98%
+$18,307.55
Analog Devices, Inc. logo
ADI Analog Devices, Inc.
+4.96%
+$200,496.38
Eaton Corporation plc logo
ETN Eaton Corporation plc
+4.88%
+$142,218.24
Amgen Inc. logo
AMGN Amgen Inc.
+4.79%
+$50,253.05
Ark Autonomous Technology & Robotics ETF logo
ARKQ Ark Autonomous Technology & Robotics ETF
+4.75%
+$16,010.19
Tesla, Inc. logo
TSLA Tesla, Inc.
+4.63%
+$18,429.81
First Trust RBA American Industrial Renaissance ETF logo
AIRR First Trust RBA American Industrial Renaissance ETF
+4.58%
+$130,552.6
GE Vernova Inc. logo
GEV GE Vernova Inc.
+4.52%
+$34,896.91
Evercore Inc. logo
EVR Evercore Inc.
+4.27%
+$14,550
Cameco Corporation logo
CCJ Cameco Corporation
+4.17%
+$120,087
KB Home logo
KBH KB Home
+4.14%
+$15,595.2
Capital Group New Geography Equity ETF logo
CGNG Capital Group New Geography Equity ETF
+4.09%
+$31,575.15
Novartis AG Sponsored ADR logo
NVS Novartis AG Sponsored ADR
+3.92%
+$35,131.86
RTX Corporation logo
RTX RTX Corporation
+3.83%
+$72,760
T. Rowe Price Small-Mid Cap ETF logo
TMSL T. Rowe Price Small-Mid Cap ETF
+3.71%
+$79,711.5
TD Synnex Corporation logo
SNX TD Synnex Corporation
+3.57%
+$11,493.57
Broadcom Inc. logo
AVGO Broadcom Inc.
+3.47%
+$103,251.52
Global X U.S. Infrastructure Development ETF logo
PAVE Global X U.S. Infrastructure Development ETF
+3.43%
+$11,208.92
Invesco QQQ Trust, Series 1 logo
QQQ Invesco QQQ Trust, Series 1
+3.31%
+$30,507.73
ARK Innovation ETF Fund logo
ARKK ARK Innovation ETF Fund
+3.14%
+$11,846.79
SPDR Gold Shares logo
GLD SPDR Gold Shares
+3.12%
+$9,507.52
iShares Core MSCI EAFE ETF logo
IEFA iShares Core MSCI EAFE ETF
+2.99%
+$13,532.6
Wesco International Inc. logo
WCC Wesco International Inc.
+2.94%
+$36,125.25
Vale S.A. logo
VALE Vale S.A.
+2.91%
+$4,785
JPMorgan Small & Mid Cap Enhanced Equity ETF logo
JMEE JPMorgan Small & Mid Cap Enhanced Equity ETF
+2.63%
+$17,481.34
Carrier Global Corporation logo
CARR Carrier Global Corporation
+2.62%
+$6,489.88
SPDR S&P MidCap 400 ETF Trust logo
MDY SPDR S&P MidCap 400 ETF Trust
+2.54%
+$8,215.47
Cisco Systems, Inc. logo
CSCO Cisco Systems, Inc.
+2.53%
+$172,482.03
Cardinal Health Inc. logo
CAH Cardinal Health Inc.
+2.29%
+$14,107.5
Alps International Sector Dividend Dogs ETF logo
IDOG Alps International Sector Dividend Dogs ETF
+2.26%
+$7,069.73
JPMorgan Active Growth ETF logo
JGRO JPMorgan Active Growth ETF
+2.22%
+$43,631.46
Fidelity Enhanced Mid Cap ETF logo
FMDE Fidelity Enhanced Mid Cap ETF
+2.21%
+$10,781.82
NVIDIA Corporation logo
NVDA NVIDIA Corporation
+2.17%
+$90,853.68
Avantis U.S. Small Cap Value ETF logo
AVUV Avantis U.S. Small Cap Value ETF
+1.95%
+$72,905.12
Capital Group Core Equity ETF logo
CGUS Capital Group Core Equity ETF
+1.93%
+$6,840.9
JPMorgan Active Value ETF logo
JAVA JPMorgan Active Value ETF
+1.83%
+$35,987
Eaton Vance Tax-Managed Global Diversified Equity Income Fund logo
EXG Eaton Vance Tax-Managed Global Diversified Equity Income Fund
+1.76%
+$2,688.01
BlackRock New York Municipal Income Trust logo
BNY BlackRock New York Municipal Income Trust
+1.73%
+$24,200
SPDR S&P 500 ETF Trust logo
SPY SPDR S&P 500 ETF Trust
+1.71%
+$13,036.14
MetLife Inc. logo
MET MetLife Inc.
+1.68%
+$4,571.85
Pacer Trendpilot US Large Cap ETF logo
PTLC Pacer Trendpilot US Large Cap ETF
+1.68%
+$4,013.75
American Express Company logo
AXP American Express Company
+1.64%
+$7,817.7
Globe Life Inc. logo
GL Globe Life Inc.
+1.59%
+$10,779.58
Invesco S&P 500 Equal Weight ETF logo
RSP Invesco S&P 500 Equal Weight ETF
+1.57%
+$35,614.08
Vanguard Russell 1000 Growth Fund logo
VONG Vanguard Russell 1000 Growth Fund
+1.49%
+$4,305.6
JPMorgan Chase & Co. logo
JPM JPMorgan Chase & Co.
+1.42%
+$130,614
Amazon.com Inc logo
AMZN Amazon.com Inc
+1.4%
+$33,063.83
Apple Inc. logo
AAPL Apple Inc.
+1.39%
+$272,581.2
Merck & Co., Inc. logo
MRK Merck & Co., Inc.
+1.39%
+$47,254.46
Eaton Vance Tax-Managed Global Buy-Write Opportunities Fund logo
ETW Eaton Vance Tax-Managed Global Buy-Write Opportunities Fund
+1.35%
+$2,795
Pacer US Small Cap Cash Cows 100 ETF logo
CALF Pacer US Small Cap Cash Cows 100 ETF
+1.35%
+$4,091.02
BlackRock Enhanced Equity Dividend Trust logo
BDJ BlackRock Enhanced Equity Dividend Trust
+1.31%
+$1,830
Linde plc logo
LIN Linde plc
+1.23%
+$4,720.03
Vanguard Long-Term Corporate Bond Fund logo
VCLT Vanguard Long-Term Corporate Bond Fund
+1.18%
+$10,199
Bahl & Gaynor Small/Mid Cap Income Growth ETF logo
SMIG Bahl & Gaynor Small/Mid Cap Income Growth ETF
+1.17%
+$31,753.4
Bank of America Corporation logo
BAC Bank of America Corporation
+1.09%
+$12,075.52
Opus Small Cap Value ETF logo
OSCV Opus Small Cap Value ETF
+1.02%
+$3,210.3
Prologis Inc. logo
PLD Prologis Inc.
+0.97%
+$2,653.98
Alphabet Inc logo
GOOG Alphabet Inc
+0.91%
+$35,126.14
JPMorgan Equity Premium Income Fund logo
JEPI JPMorgan Equity Premium Income Fund
+0.9%
+$21,833.5
BlackRock MuniYield Quality Fund, Inc. logo
MQY BlackRock MuniYield Quality Fund, Inc.
+0.88%
+$1,274.4
Innovator Laddered Allocation Buffer ETF logo
BUFB Innovator Laddered Allocation Buffer ETF
+0.86%
+$24,313.91
T. Rowe Price Capital Appreciation Equity ETF logo
TCAF T. Rowe Price Capital Appreciation Equity ETF
+0.86%
+$7,752.34
FT Vestladder Buffer ETF-USD I logo
BUFR FT Vestladder Buffer ETF-USD I
+0.85%
+$11,859.62
Health Care Select Sector SPDR Fund logo
XLV Health Care Select Sector SPDR Fund
+0.79%
+$2,770.9
Pacer US Cash Cows 100 ETF logo
COWZ Pacer US Cash Cows 100 ETF
+0.78%
+$16,256.73
Bahl & Gaynor Income Growth ETF logo
BGIG Bahl & Gaynor Income Growth ETF
+0.74%
+$13,780.05
Cohen & Steers Infrastructure Fund, Inc. logo
UTF Cohen & Steers Infrastructure Fund, Inc.
+0.74%
+$1,693.2
ProShares S&P MidCap 400 Dividend Aristocrats ETF logo
REGL ProShares S&P MidCap 400 Dividend Aristocrats ETF
+0.73%
+$4,046.9
ProShares S&P 500 Dividend Aristocrats ETF logo
NOBL ProShares S&P 500 Dividend Aristocrats ETF
+0.73%
+$4,779.2
Otis Worldwide Corporation logo
OTIS Otis Worldwide Corporation
+0.7%
+$1,355.83
3M Company logo
MMM 3M Company
+0.68%
+$3,370.5
Palantir Technologies Inc. logo
PLTR Palantir Technologies Inc.
+0.67%
+$3,132
ProShares Russell 2000 Dividend Growers ETF logo
SMDV ProShares Russell 2000 Dividend Growers ETF
+0.64%
+$1,890.8
Eaton Vance Total Return Fund logo
EVTR Eaton Vance Total Return Fund
+0.63%
+$23,691.2
JPMorgan Active Bond ETF logo
JBND JPMorgan Active Bond ETF
+0.6%
+$6,144.32
JPMorgan Core Plus Bond ETF logo
JCPB JPMorgan Core Plus Bond ETF
+0.6%
+$35,654.64
Capital Group Core Bond ETF logo
CGCB Capital Group Core Bond ETF
+0.57%
+$13,377.75
Abbott Laboratories logo
ABT Abbott Laboratories
+0.56%
+$7,290.36
T. Rowe Price U.S. High Yield ETF logo
THYF T. Rowe Price U.S. High Yield ETF
+0.54%
+$4,558.97
Air Products and Chemicals, Inc. logo
APD Air Products and Chemicals, Inc.
+0.54%
+$3,687.19
Equinix, Inc. logo
EQIX Equinix, Inc.
+0.45%
+$3,324.78
Alphabet Inc logo
GOOGL Alphabet Inc
+0.39%
+$14,581.1
Principal Spectrum Preferred Securities Active ETF logo
PREF Principal Spectrum Preferred Securities Active ETF
+0.32%
+$1,726.08
Berkshire Hathaway Inc. logo
BRK-B Berkshire Hathaway Inc.
+0.29%
+$4,301.18
JPMorgan Short Duration Core Plus ETF logo
JSCP JPMorgan Short Duration Core Plus ETF
+0.24%
+$5,855.23
Xcel Energy Inc. logo
XEL Xcel Energy Inc.
+0.22%
+$1,779.22
ProShares EAFE Dividend Growers Fund logo
EFAD ProShares EAFE Dividend Growers Fund
+0.19%
+$891.56
The Travelers Companies, Inc. logo
TRV The Travelers Companies, Inc.
+0.17%
+$1,188.32
T. Rowe Price Ultra Short-Term Bond ETF logo
TBUX T. Rowe Price Ultra Short-Term Bond ETF
+0.08%
+$574.6
American Financial Group Inc. logo
AFG American Financial Group Inc.
+0.05%
+$171.5
Enbridge Inc. logo
ENB Enbridge Inc.
+0.04%
+$297.32
Capital Group Municipal High-Income ETF logo
CGHM Capital Group Municipal High-Income ETF
+0.04%
+$418.42
AmerisourceBergen Corporation logo
ABC AmerisourceBergen Corporation
0%
$0
Anthem Inc logo
ANTM Anthem Inc
0%
$0
SPDR Bloomberg 1-3 Month T-Bill ETF logo
BIL SPDR Bloomberg 1-3 Month T-Bill ETF
0%
$0
Comcast Corp logo
CMCSA Comcast Corp
0%
$0
logo
JCI
0%
$0
Pure Storage Inc. logo
PSTG Pure Storage Inc.
0%
$0
Sealed Air Corporation logo
SEE Sealed Air Corporation
0%
$0
Oracle Corporation logo
ORCL Oracle Corporation
-8.58%
-$236,046.22
Vitesse Energy Inc. logo
VTS Vitesse Energy Inc.
-6.2%
-$17,371.5
ConocoPhillips logo
COP ConocoPhillips
-3.8%
-$90,702.96
Archer-Daniels-Midland Co logo
ADM Archer-Daniels-Midland Co
-2.92%
-$22,768.59
ServiceNow, Inc. logo
NOW ServiceNow, Inc.
-2.81%
-$14,840.4
SPDR S&P Oil & Gas Exploration & Production ETF logo
XOP SPDR S&P Oil & Gas Exploration & Production ETF
-2.75%
-$29,175.36
Exxon Mobil Corporation logo
XOM Exxon Mobil Corporation
-2.68%
-$82,296.63
Salesforce Inc logo
CRM Salesforce Inc
-2.6%
-$24,463.46
Waste Management, Inc. logo
WM Waste Management, Inc.
-2.48%
-$28,674.91
Strive U.S. Energy ETF logo
DRLL Strive U.S. Energy ETF
-2.42%
-$10,238.56
Altria Group, Inc. logo
MO Altria Group, Inc.
-2.35%
-$13,550.16
Automatic Data Processing Inc. logo
ADP Automatic Data Processing Inc.
-2.31%
-$17,551.69
American Tower Corporation logo
AMT American Tower Corporation
-1.69%
-$11,535.98
Allstate Corporation logo
ALL Allstate Corporation
-1.67%
-$68,628.27
American Water Works Company, Inc. logo
AWK American Water Works Company, Inc.
-1.6%
-$7,575
Crown Castle Inc. logo
CCI Crown Castle Inc.
-1.46%
-$8,357.2
Energy Transfer L.P. logo
ET Energy Transfer L.P.
-1.42%
-$15,086.52
Visa Inc. Class A logo
V Visa Inc. Class A
-1.19%
-$10,884.58
Encompass Health Corporation logo
EHC Encompass Health Corporation
-0.98%
-$14,226.86
Intercontinental Exchange, Inc. logo
ICE Intercontinental Exchange, Inc.
-0.98%
-$5,315.6
Valero Energy Corporation logo
VLO Valero Energy Corporation
-0.92%
-$42,186
Genpact Ltd. logo
G Genpact Ltd.
-0.92%
-$5,591.73
Marathon Petroleum Corporation logo
MPC Marathon Petroleum Corporation
-0.89%
-$17,251.32
AT&T Inc. logo
T AT&T Inc.
-0.86%
-$18,472
Chubb Limited logo
CB Chubb Limited
-0.82%
-$34,788.14
Costco Wholesale Corporation logo
COST Costco Wholesale Corporation
-0.82%
-$14,088.19
Duke Energy Corporation logo
DUK Duke Energy Corporation
-0.67%
-$13,533.68
American Homes 4 Rent logo
AMH American Homes 4 Rent
-0.66%
-$3,476.88
Davis Select Worldwide ETF logo
DWLD Davis Select Worldwide ETF
-0.62%
-$9,358.88
CME Group Inc. logo
CME CME Group Inc.
-0.6%
-$1,897.57
Aflac Inc. logo
AFL Aflac Inc.
-0.6%
-$3,400.6
Mastercard Incorporated logo
MA Mastercard Incorporated
-0.54%
-$1,422.96
UnitedHealth Group Incorporated logo
UNH UnitedHealth Group Incorporated
-0.51%
-$2,529.28
Meta Platforms Inc Class A logo
META Meta Platforms Inc Class A
-0.45%
-$3,774
Alps Disruptive Technologies ETF logo
DTEC Alps Disruptive Technologies ETF
-0.41%
-$950
NextEra Energy, Inc. logo
NEE NextEra Energy, Inc.
-0.39%
-$4,065.6
PPL Corporation logo
PPL PPL Corporation
-0.36%
-$714.22
Canadian Pacific Kansas City Limited logo
CP Canadian Pacific Kansas City Limited
-0.31%
-$1,498.84
VANGUARD CONSUMER STAPLES ETF logo
VDC VANGUARD CONSUMER STAPLES ETF
-0.24%
-$534.8
American Electric Power Company, Inc. logo
AEP American Electric Power Company, Inc.
-0.1%
-$553.8
AbbVie Inc. logo
ABBV AbbVie Inc.
-0.08%
-$4,097.73
Dominion Energy, Inc. logo
D Dominion Energy, Inc.
-0.06%
-$160.56
Verizon Communications Inc. logo
VZ Verizon Communications Inc.
-0.04%
-$467
HP Inc. logo
HPQ HP Inc.
-0.04%
-$303.85
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Dividends

Dividend Analysis

Yearly
$
Trades
1347
Longs Won
959/1347 71%
Profit Factor
7.21
Profitability
Shorts Won
0/0 0%
Standard Deviation
$321,159.73
Average Win
$89,798.61
Best Trade
(Jun 11) $5.75M
Sharpe Ratio
-82.01
Average Loss
-$30,804.39
Worst Trade
(Mar 30) -$2.31M
Z-Score
0.47 (35.94%)
Commissions
$0
Avg. Trade Length
1y 1d
Expectancy
$55,059.21
Loss Size 100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Probability of Loss <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01% <0.01%
Consecutive Losing Trades 7,092 6,383 5,674 4,965 4,255 3,546 2,837 2,128 1,418 709
Hover over the desired column for a detailed explanation.

Returns

Overall, Monthly
No Data
Option values are updated at end of day.
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No Data
Option values are updated at end of day.
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Account USV